Hanken Moodle

This course helps you develop the self-awareness, emotional intelligence, and self-leadership skills needed to succeed in your studies, future career, and personal life. Through readings, workshops, reflection, and teamwork, you will explore how individual differences, emotions, motivation, and personal priorities influence behavior and performance. You will learn to better understand yourself, work effectively with others, and develop strategies for managing your responsibilities, well-being, and personal growth.

This course is the first of two mandatory modules in the Navigator path for students in the Bachelor in Business programme.

Kompetensmål
Efter avklarad kurs kan studenten:
- Identifiera och beskriva centrala färdigheter som efterfrågas i dagens och morgondagens arbetsliv
- Tillämpa relevanta begrepp för att analysera det egna och andras beteende i studie- och arbetssituationer
- Reflektera över sin egen självkännedom och emotionella intelligens som grund för professionell utveckling
- Samarbeta konstruktivt i ett team och bidra till gemensamma uppgifter

Innehåll
Kursen ger en introduktion till de färdigheter och förmågor som formar framgång i studier och arbetsliv. Med fokus på självkännedom, emotionell intelligens och självledarskap förbereder kursen studenten för kraven i ett föränderligt arbetsliv. Kursen berör även grundläggande faktorer bakom motivation och engagemang i studier och arbete. Undervisningen sker i permanenta team och kombinerar kortare föreläsningar med teambaserade uppgifter och praktiska tillämpningar.


0007, Navigator 2: Interaktions- och samarbetsfärdigheter (2 sp)
Språk: Svenska | Läsår: 2026–2027

Kompetensmål
Efter avklarad kurs kan studenten:
- Förklara centrala teorier och begrepp inom teamdynamik, kommunikation och samarbete
- Analysera teamprocesser och samarbetsmönster med hjälp av relevanta teoretiska ramverk
- Identifiera faktorer som främjar eller försvårar effektivt samarbete, inklusive personlighetsskillnader och psykologisk trygghet
- Tillämpa kursens begrepp på konkreta teamfall och samarbetssituationer

Innehåll
Kursen ger en forskningsbaserad introduktion till samarbete och teamarbete i studier och arbetsliv. Kursen behandlar teman som teamdynamik, kommunikation, konflikthantering, feedback och personlighetsskillnader. Undervisningen sker i permanenta team och kombinerar kortare föreläsningar med teambaserade analyser och falldiskussioner.

Kursen är utformad för att ge dig de färdigheter som behövs för att navigera i den föränderliga verkligheten kring studier, arbete och privatliv, med fokus på att skapa en stabil grund för hållbar prestation och välmående. Samarbetsfärdigheter är avgörande i dagens arbetsliv eftersom de möjliggör att man kombinerar olika färdigheter och expertis för att hantera komplexa uppgifter, främjar kreativitet och innovation samt ökar effektiviteten.
Kursens huvudsyfte är att ge studenterna de verktyg som behövs för att navigera och lyckas i samarbetsmiljöer. Insikterna tillämpas genom fallbaserad övning i utmaningar kopplade till samarbete, interaktion och kommunikation.

Kursen är modul 2 i Navigator spåret, som är obligatoriskt i kandidatprogrammet.
Efter avslutad kurs kan du:
• Förklara centrala begrepp och ramverk relaterade till framgångsrikt samarbete och interaktion
• Kritiskt analysera dig själv i relation till gruppinteraktion och samarbete
• Utvärdera tidigare erfarenheter av samarbete under dina studier
• Skapa en konkret plan för att utveckla dina samarbetsfärdigheter

Kursen består av tre obligatoriska sessioner och grupparbete. Se syllabus för mer detaljerad information om tider och deadlines.

På denna inledande kurs i redovisning går vi igenom hur redovisning används för att mäta och styra det ekonomiska värdeskapandet i företaget.

Efter avlagd kurs kan du hantera redovisningsinformation framförallt i form av bokslut samt i metoder som används vid styrningen av det ekonomiska värdeskapandet i företaget; medverka i framställningen av extern och intern redovisningsinformation i företagets ekonomifunktion; läsa och tolka grundläggande bokslutsinformation.

Kursen undervisas digitalt , via Microsoft Teams-baserade föreläsningar och övningstillfällen.

Kursen introducerar nationalekonomins grundläggande analysredskap för att förstå hur hushåll, företag och samhället som helhet fattar ekonomiska beslut. Genom mikro- och makroekonomiska modeller behandlas allt från hushållens konsumtionsval och företagens anställningsbeslut till frågor om ekonomisk tillväxt, arbetslöshet och välståndsskillnader mellan länder. Centrala teman som specialisering, marknader och kapitalismens institutioner används för att förklara såväl historisk ekonomisk utveckling som dagens ekonomiska förhållanden. Med hjälp av historiska och nordiska exempel illustreras hur de ekonomiska analysredskapen kan tillämpas på aktuella samhällsfrågor.

Kursen publiceras på Moodle 1.9.2026
F2F introduktion i Helsingfors 1.9 kl 16.00
F2F introduktion i Vasa 8.9 kl 12.30

Ekonomisk matematik fokuserar på användningen av funktioner, derivator och integraler av en och flera variabler med ekonomiska tillämpningar på intäkts- och kostnadsfunktioner inom ekonomin. Kursen ger en introduktion till matriser.

Obligatorisk grundkurs inom kandidatexamen.

Under denna kurs kommer du att fördjupa dig i hur nationalekonomi kan användas för att förstå och analysera globala samhällsproblem.

Dataanalytik and programmering är en introduktionskurs designad för att ge dig en grundläggande förståelse för analyskoncept och programmeringsfärdigheter som är viktiga för data-drivet beslutsfattande i olika affärssammanhang. Genom en kombination av teoretiska föreläsningar och praktiska övningar lär du dig att använda programmeringsspråk för att analysera affärsdata, dra insikter och fatta välgrundade beslut. Kursen täcker grundläggande programmeringskoncept och deras tillämpning inom affärsanalytik, och utrustar eleven med färdigheter för att effektivt manipulera och visualisera data.

Advanced Topics in Financial Economics explores theoretical foundations and modern developments in asset pricing and financial decision-making under uncertainty. The course provides rigorous treatment of key concepts including portfolio choice, the Capital Asset Pricing Model (CAPM), Arrow-Debreu pricing, and applications such as option pricing and liquidity risk. It further investigates issues of asymmetric information, agency theory, and capital structure within both complete and incomplete market settings. Emphasis is placed on analytical modeling and equilibrium analysis, drawing on microeconomic principles and optimization theory. The course is designed for students with prior exposure to intermediate microeconomics and mathematical optimization, and is particularly suited for those aiming to pursue research or advanced professional work in finance or economics.

The course provides students in Finance with an introduction to machine learning methods. The course will concentrate on the application of the methods in Finance by minimizing mathematical and statistical details. It is a complement and not a substitute to courses in Statistics and Econometrics.

Contents:
Introduction to Statistical Learning/Machine Learning
Subset Selection
Regularisation Methods: Ridge Regression and Lasso
Bootstrap
Tree-Based Methods
Tree-Based Methods for Classification
Unsupervised Learning: PCA, PCR and Clustering
Neural Networks
Articles using ML in Finance
Practical advice about machine learning
Ethics in machine learning

After completing the course, you will be able to:
Analyse financial data using machine learning methods
Use machine learning methods for prediction and decision making in Finance
Apply machine learning methods to solve research problem in Finance

Detta är den gemensamma Moodlesidan för kurserna 17160 för svenskspråkiga hankeiter och 17170 för övriga.

This is the combined Moodle page for the courses 17170 for non-Swedish speakers, and 17160 for Swedish speaking Hankeits.

Please read the course description carefully! It is available outside the course Moodle page. Please also attend the introductory lecture. The introductory lecture is held on Monday, 19 January 2026 at 12.30 pm. in room A307. The enrolment key will be distributed at least twice, i.e., 9 January, and another time closer to the course start. Please contact jan.antell@hanken.fi if you did not receive it.

Take measures to come up with a topic. Note that the topic is to be submitted already some one week after the introductory lecture. Check the data availability to the detail, as no data = no thesis.

In many cases, the model structure is as follows: $\<span class="highlight">m</span>athit{Y} = \alpha + \<span class="highlight">m</span>athr<span class="highlight">m</span>{\beta}_1 \<span class="highlight">m</span>athit{Variable} + \<span class="highlight">m</span>athbf{\ga<span class="highlight">m</span><span class="highlight">m</span>a}' \<span class="highlight">m</span>athbf{Controls} + \epsilon,$ where $\<span class="highlight">m</span>athit{Variable}$ is a variable of interest, and $\<span class="highlight">m</span>athbf{Controls}$ is a vector of control variables. When considering a topic, think of which variables that should be variables of specific interest, and which are control variables, i.e., variables known or expected to have an association with the phenomenon under study, but that are not of special interest. You need data both for variables of interest and for control variables.

Kursen är en självstudiekurs där du rapporterar skriftligen efter din för ditt huvudämne relevanta arbetspraktik. Du kan välja att avlägga praktikkursen om antingen 5 sp eller 10 sp. För 5 sp behövs minst 8 arbetsveckor heltidsarbete och för 10 sp krävs minst 16 arbetsveckor.
Praktiken kan avläggas under en eller flera perioder och på en eller flera arbetsplatser. Om du är antagen till den integrerade kandidat- och magisterutbildningen kan rapporten hänvisa till arbetspraktik som utförts efter antagningen till kandidatnivån. Om du är antagen direkt till studier för endast magisterexamen på Hanken kan rapporten hänvisa till arbetspraktik som utförs under studietiden eller upp till högst tre år före antagning.

Notera att du får avlägga högst 10 sp praktik inom din magisterexamen. Således kan du av praktikkurserna på 5 sp och 10 sp bara avlägga en.

The purpose of this course is to explain the fundamental pricing of risk in competitive financial markets and provide sound frameworks for professional wealth management. The course is mainly built upon rational portfolio theory but also covers common psychological biases in human decision-making, which are important in advising investing clients in private banking and wealth management.

The purpose of this course is to explain the fundamental pricing of risk in competitive financial markets and provide sound frameworks for professional wealth management. The course is mainly built upon rational portfolio theory but also covers common psychological biases in human decision-making, which are important in advising investing clients in private banking and wealth management.

This course offers students practical opportunities to apply their knowledge regarding enablers and inhibitors of entrepreneurial and innovative efforts in large firms. The lessons learned from actual stories of disruptive innovation cases of firms in Finland, Sweden and Denmark will be at the center of the course. The firms this year are Neste, Helsingin Sanomat, Remeo, Ponsse, Vaisala, Posti, and Orion . The Learning Objectives is the knowledge identifying the originators of innovation; their common conception and its evolution; the circumstances in which they pursue their long-term venture; barriers. The Internal Venture Capital and the CTO knowledge are proposed as remedies to waste of time in innovation stories. The Entrepreneurship Through Acquisition knowledge is presented as a backdoor, way out for an entrepreneurial individual in the corporation.

Undervisningsformer:
Föreläsningar, övningar, seminarier och muntliga presentationer, samt handledningstillfällen

Examination och bedömning:
Skriftlig kandidatavhandling: 70 %
Muntlig presentation, opponering av andras skriftliga och muntliga arbete, delrapporter, aktivitet: 30 %
Godkänt mognadsprov.
Avhandlingen skall godkännas i plagiatkontroll samt följa högskolans forskningsetiska instruktioner.

Studerandes totala arbetsmängd:
267 timmar fördelat på
schemalagd undervisning: 20-40 timmar
icke-schemalagt arbete: 227-247 timmar

The aim of the course is to give an overview of how managerial accounting can be used in decision making. The course covers topics on cost accounting (cost concepts and techniques), budgeting and methods to control and evaluate performance. Teaching methods : lectures, exercises, problem-based learning, cases, and guest Lecture. On site teaching.

Syftet med kursen är att du producerar en godkänd kandidatavhandling av vetenskapligt och språkligt god kvalitet. Du tränar och utvecklar en förmåga att analysera och lösa problem inom ämnesområdet samt producerar ett skriftligt vetenskapligt arbete. Meningen är också att kursen skall träna din skriftliga och muntliga presentation och argumentation. Kandidatavhandlingen skrivs på svenska och kräver godkänt mognadsprov. I regel skall mognadsprovet genomgå både sak-och språkgranskning.

Vetenskapligt skrivande på kandidatnivå (5628-E) rekommenderas starkt att tas parallellt med Kandidatavhandlingen (går online).

OBS! För att kunna avlägga Kandidatavhandlingskursen i P1-P2 måste kursen Forskningsmetodikens grunder avläggas i P1. Kursen går parallellt. Om man inte slutför kursen Forskningsmetodikens grunder i P1 får man inte slutföra kandidatavhandlingskursen. 

Introduktion till Kandidatavhandling i företagsledning och organisation sker måndag den 2.9 klockan 10:15 i rum 235. Moodle nyckeln ges någon dag före intro sessionen.

Varmt välkomna! /Eva-Lena

Välkommen på kurs i Organisationsbeteende! Lösenordet som du behöver för att registrera dig ges på den första föreläsningen och sänds därefter ut per epost till alla registrerade deltagare. Du når den preliminära kursbeskrivningen utan att ha registrerat dig. Kom ihåg att registrera dig i Moodle senast sö 7.9.

This course has received high points in student course feedback during previous years.

Strategic thinking in action involves the ability to identify relevant information, to formulate and develop rigorous reports, and to judge the outcome of the analysis. The analytical skills are essential when managing organizations in different situations and changing contexts. This course addresses strategic issues (such as competition, governance, internationalization, politics, culture, change) through cases and provides analytical tools as well as an in depth understanding of the theoretical underpinnings of different analytical methods in strategic management.

The course introduction takes place on Tuesday 3.9 at 10:15 in room 308. The Moodle key will be given some day in advance before the intro session.

You are all warmly welcome! /Eva-Lena

Kursen behandlar hur du skall skapa, och fungera i, en dynamisk styrelse och /eller ledningsgruppsmiljö. Olika aspekter med strategiskt arbete i dessa miljöer behandlas och speciell vikt läggs vid betydelsen av etik i beslutsarbetet.
Föreläsningar med diskussioner och övningar. Examinationen sker genom aktivt deltagande, styrelsemöten och inlärningsdagbok.

Du har förmåga att analysera sambandet mellan VD, styrelse och företagsledning och deras arbete kring strategi, riskhantering, kvalitetsarbete, juridik, etik och hållbarhet samt olika aspekter av att leda ett företag.

Department of Management and Organisation, Vaasa & Helsinki
Introduction to Management 2025, Vaasa & Helsinki (22082)


Credits: 8 cr
Type of course: Intermediate Studies
Recommended study level: First or second year of Bachelor studies
Teaching Period 4: 17.3–9.5.2025, Easter holiday: 17.4–23.4.2024
Available to students from Vaasa and Helsinki, as well as Open University students.
Exam Week for Period 4: 12–16.5.2025
Course delivery: Online lectures; One workshop on-site (in Vaasa and Helsinki, respectively)
On-site final exams in Vaasa or Helsinki.


‘The presumption that managerial activity exists independently from the activities of managers leads to a grouping of all kinds of disparate activities under the heading of management. In that case, rather than electing a democratic rescue of management (as a general human attribute) from colonization by a named group of people (managers), critics would be in danger of endorsing the colonization of all human activities by casting them in terms of management. Whereas the demise of management might suggest that `we are all managers now', the critical response should not be that `we always were'. Instead the response to the demise of the special status of management should be that notions of management are now to be regarded as redundant. This then opens up the space for the construction of forms of subjectivity which are not conceived in terms of the discourse of management and manageability, rather than closing down the space in which such alternatives might exist. To put these points rather differently, I am suggesting that visions of a `post- managerial' future need to be handled with considerable caution. They appeal to critical writers because they appear to address the unjustifiable separation of management as a special activity. The restoration of management to `everyone' seems to be democratic in that it disperses influence and power. But the crucial issue is the terms on which this occurs. The demise of management does not imply an end to the co-ordination and control of human activities: rather, it installs this co-ordination and control in an ever-wider set of activities. As noted earlier, it is in this sense that the demise of management is fully compatible with the ascendancy of managerialism. By drawing the many rather than the few into management, managerial power - if not the power of managers - is extended rather than diminished.’

(Grey, C. (1999). “We Are All Managers Now”; ’We Always Were’: On the Development and Demise of Management. Journal of Management Studies, 36, 561–585.)

Course description

Introduction to Management is a bachelor-level course, which introduces students to the fascinating world of management in the context of modern organizing. The course aims to develop capabilities for independent thinking about management as a phenomenon ultimately concerned with a particular relationship to the human subject at work. This is achieved through a course structure that recognizes the cultural-historical specificity of management in modern Anglo-Saxon and European cultures. The course content is organized along three thematics. The first theme locates the emergence of management within the historical context of modern and industrial capitalism. Students will be introduced to three lines of critique of early industrial society and its particular modes of organization. This includes the analytical categories of anomie, alienation, rationalization and the objects of division of labour, the labour process, work ethic and bureaucratic organization. A second theme allows students to engage in managerial ideas and practices in terms of their origins, intentionalities, development and effects in the course of the 20th century. This includes scientific management, human relations and organizational psychology, systems theory, the management of culture and Human Resources. A third and final theme considers the technological horizon of possibility and discusses the self and subjectivity in contemporary organization as well as imaginations of future modes of managing. The latter includes themes of self-management, and issues about self-work, privacy and surveillance at work.

The course is guided by the conviction of a learning experience where students are treated as ‘young adults’ whose independent thinking in the world of management and organization studies can be cultivated through a collaborative mode of learning, akin to that in other parts of the social sciences and humanities, where problematizing of the object of study is considered germane. As such the course aims at sophistication rather than simplification (or ‘dumbing down’) and problematizing rather than prescribing thinking and analysis of the thought-world of management.

Learning Goals

Upon the successful completion of the course students should be able to:

• have a comprehensive understanding of the phenomenon of management and the particular organisational modes it relates to.
• comprehend the historical conditions for the emergence of management thought and practices
• analytically apply key sociological concepts in examining modern capitalism and its management
• consider the continuities and sustained relevance of the critical thought of key thinkers about early modern capitalist society
• identify the conditions of possibility for key managerial practices
• recognize several of the social scientific sources that underpin the heterogenous character of thinking that make up management
• analyse critically the management of work in organisations
• analyse the particular point of view and assumptions inherent in managerial thought and the production of the human subject at work in the course of the 20th century and beyond

International Learning Experience

The course examines management as an international phenomena in trans-atlantic cultures. The course examines International cases and examples analyzed and discussed in the readings. The course emphasizes the strong international academic understanding of examined phenomena.

Literature and Course Material

Required course readings include journal articles and book chapters, to be announced in course description, lectures and through Moodle. Additional course literature may be provided during the course.

Learning activities

The course is delivered through (online) lectures and seminars. It requires independent study and collaborative work. Two workshops are held on site (one in Vaasa and one in Helsinki)
 
Principal Lecturer and Course administrator

Fredrik Weibull
Hanken School of Economics
Department of Management and Organization
fredrik.weibull@hanken.fi

Virtual office hours
Office hours by appointment only, and through Microsoft Teams.

Instruction:
Course sessions and assignments.

Course Assessment and Assignments
The course assessment comprises various individual and/or group-based assignments and a written classroom-based (in-person) exam.
Various individual and/or group-based assignments: 60%
Written on-site exam: 40%

Please note that the points you receive for the sub-parts are valid only this academic year.

Total Student Workload:
214 hours divided into
Scheduled contact hours: 32 h
Non-scheduled work: 182 h

Welcome to the Research Seminar course!
This is the joint seminar course for all master's thesis students in Entrepreneurship (course 18170) and Management and Organisation (course 22170).

Please read the course syllabus and instructions below carefully. You need to be logged in with your Hanken credentials to view most of the linked materials. This is a course where most of the learning takes place through independent study of materials designed to support your thesis project, and through applying them to various assignments. This is why it is essential that you follow the schedule and submit all assignments on time. Please also note the registration below (Thesis topic form).
Please see 'announcements' for all updates and info packages sent throughout the course.
Please contact the course examiner (rakshya.bhattarai@hanken.fi) if you have any questions concerning the course design. However, before doing so please read the course syllabus carefully.

Good Luck with you thesis work!

Welcome to the seminar course! Please check that you fulfill all prerequisites before registering in Sisu (e.g. Bachelor's degree, sufficient number of credits, and that you have completed the Research Design course). You will receive an email with more information and the Moodle password when the registration in Sisu has closed. Please already now note the following important dates: January 21st - introductory session on Teams and January 26th - deadline for submitting the thesis topic form. Please note that starting this spring the seminar course will only run for one semester - in other words, this course will will end in May and a new seminar course will start in august 2025.

Välkommen till kursen Kandidatavhandling i marknadsföring våren 2026 avsedd för tredje årets studerande med marknadsföring som huvudämne.

Du anmäler dig till kursen genom att 1) göra en anmälan i Sisu senast söndag 11.1 och 2) fylla i anmälningsblanketten (finns till vänster) och ladda upp den i PDF-format i Moodle senast fredag 16.1 kl. 12.00. Kursnyckeln till Moodle skickas via (Hankens) e-post till alla behöriga anmälda i Sisu efter att dess anmälan stängt.

Obligatorisk Kursintroduktion måndag 19.1 kl. 12.30 i rum A303. Vid förhinder kontakta gustav.medberg@hanken.fi.

Kursen är en självstudiekurs där du rapporterar skriftligt efter din arbetspraktik utomlands på minst 12 veckor.

Utlandspraktiken utförs under din studietid vid Hanken.

För att det skall räknas som utlandspraktik måste du utföra praktiken i ett annat land än Finland, dvs. bo och arbeta i ett annat land.

Mer information hittar du i Moodle.

COURSE INTRODUCTION 27.10 at 10.15 in aud 307

Note also the mandatory online module to be completed at your own pace, during the first two weeks of the course (see information below).

The course is based on blended learning, meaning an online module completed individually and mandatary sessions in class (not streamed/recorded). The mandatory attendance can be compensated with a reading assignment.

The firm’s capability to build strong, customer driven relationships is critical for success in business landscapes characterized by service competition. The ability of the firm to adopt, implement and employ a genuine service based perspective is key in this respect. An in-depth understanding of value creation and a learning based organizational culture open up new opportunities for marketing in firms defining themselves as service and customer driven businesses. This course provides an in-depth understanding of models and concepts related to customer logic, value creation, learning and business models. We will also explore the changing role of the actors in the market context and the implications of this. The course is based on learning in an interactive and constructive environment focusing on analysis and discussion of the course themes. The ability of the students to reflect and to stretch their mindsets will be enhanced.

Part of the work in the course Customer-driven Service Strategy (23105) is an online module Principles of Service management on the Digicampus platform (www.digicampus.fi). The purpose of this module is to get an overall understanding of the key theories in service and customer strategy based on Grönroos (2015). The online module is mandatory and completion is a prerequisite for course participation. The deadline of completing the course is November 9 (23.59).

Please register at Digicampus as a Hanken user with Hanken Shibboleth.

1. Go to the course page on Digicampus: https://digicampus.fi/course/view.php?id=6466
2. Log in with the option Haka Login and use your Hanken user ID to log in.
3. Go to the bottom of the page to “Self enrolment (Student)”.
4. Use the following enrolment key to register to the course page: Hanken2025-2026
5. Note: you need to use the above enrolment key to enrol to the course. If you use the enrolment key for independent studies, you cannot receive study credits for the course.

COURSE DESCRIPTION
Qualitative research methods are increasingly used in both academic and practical market and management research. Therefore, it is crucial to master these methods in order to be able apply them to practical and academic problems and, in addition, to critically evaluate qualitative research conducted by others.
Competency goals:
After the course you understand qualitative research approaches and related techniques as an analytical tool to investigate and solve management problems. You understand philosophy of science behind the techniques as well as acquire information, understanding and skills to solve problems and build up theories in the field of marketing and management. The course assignments aim to improve your ability to use, analyze and document qualitative research and to demonstrate your knowledge of the methods literature and its application in practice.
Learning outcomes:
After completing the course you can
CORE CONTENT (what you must know)
• apply qualitative methods to your own work
• draw a sample
• collect qualitative data such as interviews, observations, photos, videos, and narratives
• analyse and interpret qualitative raw data
• evaluate, criticize, and judge the scientific results and research ethics

COMPLEMENTARY KNOWLEDGE (what you should know)
• formulate conclusions based on the scientific results
• define, describe, and select qualitative methods

SPECIAL KNOWLEDGE (nice to know)
• understand the basics of philosophy of science
• communicate and present in writing the selected research design and scientific results for the master thesis and for business purposes
• understand implications of research for international and local society

Learning methods in the course:
• The course literature gives introductory information of the weekly theme sessions. It also deepens the information of the sessions, at the same time as it can be used as references for your bachelor’s and master’s thesis method sections.
• The theme sessions introduce the assignments and discuss different elements of a qualitative study.
• Through the assignments you train and learn how to draw a sample, plan and conduct an interview and observation, transcribe, analyse, present and evaluate qualitative data.
• The feedback sessions offer comments for your assignments, and support learning by providing and discussing different examples and extending learned themes. Exemplary and weak assignment sections are anonymously shared and supplementary insights provided in an interactive manner. Example assignments are available on course home page.
• The possibility to improve the assignments is an important part of learning which further deepens the learning so that information and skills lead to understanding, deep understanding and even personal development.

Course introduction on October 28 at 12.30 A303.
(Mandatory attendance at all sessions!)

During the first session, students will complete an in-class assignment. No prior preparation is necessary. However, please note that this assignment cannot be completed or substituted with other assignments later.

Students must have passed the course Customer-Driven Service Strategy (23105) or take it simultaneously as this course.

This course is done in collaboration with Reima - hands-on experiences with a well-known Finnish company is ahead!
https://www.reima.com/fi-FI

Registration to the course Moodle page will open closer to course start (we are still making final tweaks in the course content). Stay tuned!

This course focuses on the latest developments in digital technologies in marketing. It explores how these technologies are transforming marketing, including how they are influencing interactions with customers and changing marketers’ career paths. As a result, a significant focus of the course is on digital transformation, including how to utilize the most recent technological advancements. The course encourages students to think strategically and simultaneously learn the practical applications of contemporary marketing tools and technologies. Overall, this course establishes and enhances understanding of the unique aspects of creating effective marketing and management strategies for online and offline technology-driven marketing.

This course explores how digital technologies are transforming marketing, including how they are influencing customer interactions and shaping marketers’ career paths. The course focuses on digital transformation. It encourages students to think strategically about contemporary marketing tools and technologies for creating effective marketing strategies.

The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.

Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).

The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.

Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).

The Moodle course key will be distributed to registered SISU students. Please ensure you have the correct email addresses in SISU, regularly check messages from SISU, and ensure they are not directed to the spam folder.

Attend the introductory session on Monday, March 16, 10:15-11:45 am in room A306 to confirm your course participation. The next session is on Wednesday, March 18, 10:15-11:45 am in room A306. Before signing up for the course, please make sure you can attend course sessions since the course is intensive and much of the learning takes place during in-class sessions.

Welcome to the course!