2025-2026 MF

Kursen är en självstudiekurs där du rapporterar skriftligen efter din för ditt huvudämne relevanta arbetspraktik. Du kan välja att avlägga praktikkursen som antingen 5 sp eller 10 sp i Finland eller utomlands. För 5 sp behövs minst 8 arbetsveckor heltidsarbete och för 10 sp krävs minst 16 arbetsveckor (eller deltidsarbete som motsvarar mängden heltidsarbete). Praktiken kan avläggas under en eller flera perioder och på en eller flera arbetsplatser.

För mer information, se Moodle.

The course is a self-study course in which you write a report of your – for your major relevant – internship or paid work experience. You can choose to complete the internship course as either 5 credits or 10 credits in Finland or abroad. For 5 credits you need at least 8 weeks of full time work and for 10 credits at least 16 weeks of full time work, or part time work equivalent to these amounts. You can complete the internship in one or many parts and in one or many work places.

For more information, see Moodle.

Welcome to the Research Seminar in Marketing Seminar Course – Autumn 2025!

This course is intended for all students with marketing as their major subject in the two-year Master’s programme in English. 
The course supports your Master’s thesis work that begins no later than the start of the course.
📄 Please read the course information and download the registration form and research plan template from the links on the left. You can also find course details in SISU.
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Before You Register
Before registering, make sure you can attend in person at least a handful of times during both exam weeks this semester:
20–24 October
15–19 December
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Registration
🗓️ Deadline: Sunday, 31 August at 12:00 (noon)
To register:
Sign up in SISU AND
Upload your registration form and research plan (PDF format) to Moodle
The Moodle course key will be sent to all eligible students registered in SISU. Please ensure that your email address in SISU is correct and that you check messages sent there.
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Mandatory Course Introduction
📍 Tuesday, 2 September at 16-17:30
Location: Department of Marketing, Arkadiagatan 28, Room G226F
All students participating in the course need to attend the introduction session.
👉 If you have another Hanken course introduction at the same time, please send an email in advance to maria.holmlund-rytkonen@hanken.fi.

Language courses to support thesis writing
📘 For students writing their thesis in English:
These courses are designed to enhance your academic writing proficiency and are particularly beneficial during the thesis writing process.
Register for courses taught during the fall by August 24th.
You may choose either of the following courses (note: these two are mutually exclusive):
• 5171 Upscaling Your Academic Writing (taught in P1-P2 & P3-P4)
• 5160 Academic Writing (taught in P1-P2 & P3-P4)

This course focuses on internal and external concepts in consumer psychology. During the course, you will learn about current research on consumer behavior from a consumer psychology perspective. You will learn about consumer perceptions, how consumers are influenced by external factors, how companies use such influence to their advantage, and to analyse the ethicality of such influences.

This is an intensive course that requires your full attention during August.

The course can be taken as part of the study module in Corporate Responsibility.

The course is intended for master's students. In addition, bachelor's students at the end phase of their studies may be admitted (those graduating soon, this will controlled for based on study records). 

COURSE INTRODUCTION 27.10 at 10.15 in aud 307

Note also the mandatory online module to be completed at your own pace, during the first two weeks of the course (see information below).

The course is based on blended learning, meaning an online module completed individually and mandatary sessions in class (not streamed/recorded).

The firm’s capability to build strong, customer driven relationships is critical for success in business landscapes characterized by service competition. The ability of the firm to adopt, implement and employ a genuine service based perspective is key in this respect. An in-depth understanding of value creation and a learning based organizational culture open up new opportunities for marketing in firms defining themselves as service and customer driven businesses. This course provides an in-depth understanding of models and concepts related to customer logic, value creation, learning and business models. We will also explore the changing role of the actors in the market context and the implications of this. The course is based on learning in an interactive and constructive environment focusing on analysis and discussion of the course themes. The ability of the students to reflect and to stretch their mindsets will be enhanced.

Part of the work in the course Customer-driven Service Strategy (23105) is an online module Principles of Service management on the Digicampus platform (www.digicampus.fi). The purpose of this module is to get an overall understanding of the key theories in service and customer strategy based on Grönroos (2015). The online module is mandatory and completion is a prerequisite for course participation.

Välkommen till seminariekursen i marknadsföring, hösten 2025!

Denna kurs är avsedd för alla som har marknadsföring som huvudämne i sin magisterexamen, oavsett om du är antagen till det integrerade kandidat-/magisterprogrammet eller det tvååriga magisterprogrammet på svenska.
Kursen stöder arbetet med din pro gradu-avhandling och är för dig oavsett om du skriver på svenska eller engelska. Arbetet med avhandlingen inleds senast – eller direkt – i början av kursen.
📄 Läs kursinformationen och ladda ner anmälningsblanketten samt forskningsplansmallen via länkarna till vänster. Du hittar även kursinformation i SISU.
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Viktigt innan du anmäler dig
Innan du anmäler dig, försäkra dig om att du kan närvara på plats minst ett handfull gånger under båda tentveckorna denna termin:
20–24 oktober
15–19 december
(samt eventuellt fredagen före eller måndagen efter den första veckan)
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Anmälan
🗓️ Sista anmälningsdag: söndag 31 augusti kl. 12.00
Du anmäler dig genom att:
Registrera dig i SISU OCH 
Ladda upp anmälningsblanketten och forskningsplanen i PDF-format i Moodle
Kursnyckeln till Moodle skickas till alla behöriga studenter som anmält sig i SISU. Kontrollera att din e-postadress i SISU är korrekt och att du läser mejl som skickas dit.
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Obligatorisk kursintroduktion
📍 Tisdag 2 september kl. 10.15–11.45
Plats: Institutionen för marknadsföring, Arkadiagatan 28, rum G226F
Alla som deltar i kursen ska närvara vid introduktionstillfället.
👉 Om du har introduktion till en annan Hanken-kurs vid samma tidpunkt, vänligen skicka ett mejl i förväg till maria.holmlund-rytkonen@hanken.fi

Stöd för skrivande av akademiska texter

📗 För studenter som skriver sin avhandling på svenska:
Under höstterminen 2025 och vårterminen 2026 ordnar svenskan på Hanken kurserna:
• 5670 Vetenskapligt skrivande på kandidatnivå (kursen ordnas under P1-P2 & P3-P4)
• 5655 Vetenskapligt skrivande för ekonomer (på magisternivå) (kursen ordnas under P1-P2 & P3-P4)

Kurserna består av närträffar och individuell handledning med respons på din text. Du kan gå kursen när du har inlett skrivandet av din kandidat- eller magisteravhandling.
Anmäl dig till höstens kurser senast söndag 24.8.2025.