Hanken Moodle

Since the origin of marketing, societal issues like sustainability, ethics, and responsibility have been discussed and researched. In this course you will learn about the current state-of-art in the field of Responsible Marketing. Practical implications and company cases are presented and studied. During the course students will also learn how marketing is related to the United Nation's Sustainable Development Goals (SDGs). The purpose is to gain a broad knowledge in role of consumption in sustainability, social marketing, macromarketing, activism, and degrowth. The course is completed with assignments, teamwork, and a debate.

OBS! I kursbeskrivningen hittar du kursnyckeln till Moodle. I Moodle hittar du de senaste uppdaterade materialen: kursbeskrivning och intruktioner till övningarna

The course develops knowledge and practical skills to gather consumer insights. The course draws from consumer behavior and culture to provide students with practical and theoretical tools to integrate consumers into a marketing strategy. The course analyzes the cognitive and affective dimensions of consumer behavior, addressing the role of the socioeconomic environment in consumption. Students will learn practical tools to gain valuable insights into strategic marketing.

This practice-oriented course is designed to equip students with the skills needed to develop, execute, and manage effective digital marketing strategies. The course provides an opportunity to learn how to create and optimize digital marketing campaigns. As a result, students will work through digital advertising, social media strategy, email marketing, and performance analytics. Students should be aware that the course does not teach how to use any specific commercial tool or platform. Instead, students collaborate to learn how to apply multiple parts of a digital marketing campaign.

Welcome to the Research Seminar in Marketing Seminar Course – Autumn 2025!

This course is intended for all students with marketing as their major subject in the two-year Master’s programme in English. 
The course supports your Master’s thesis work that begins no later than the start of the course.
📄 Please read the course information and download the registration form and research plan template from the links on the left. You can also find course details in SISU.
________________________________________
Before You Register
Before registering, make sure you can attend in person at least a handful of times during both exam weeks this semester:
20–24 October
15–19 December
________________________________________
Registration
🗓️ Deadline: Sunday, 31 August at 12:00 (noon)
To register:
Sign up in SISU AND
Upload your registration form and research plan (PDF format) to Moodle
The Moodle course key will be sent to all eligible students registered in SISU. Please ensure that your email address in SISU is correct and that you check messages sent there.
________________________________________
Mandatory Course Introduction
📍 Tuesday, 2 September at 16-17:30
Location: Department of Marketing, Arkadiagatan 28, Room G226F
All students participating in the course need to attend the introduction session.
👉 If you have another Hanken course introduction at the same time, please send an email in advance to maria.holmlund-rytkonen@hanken.fi.

Language courses to support thesis writing
📘 For students writing their thesis in English:
These courses are designed to enhance your academic writing proficiency and are particularly beneficial during the thesis writing process.
Register for courses taught during the fall by August 24th.
You may choose either of the following courses (note: these two are mutually exclusive):
• 5171 Upscaling Your Academic Writing (taught in P1-P2 & P3-P4)
• 5160 Academic Writing (taught in P1-P2 & P3-P4)

Welcome to the Research Seminar in Marketing Seminar Course – Autumn 2026!

This course is intended for all students with marketing as their major subject in the two-year Master’s programme in English. 
The course supports your Master’s thesis work that begins no later than the start of the course.
📄 Please read the course information and download the registration form and research plan template from the links on the left. You can also find course details in SISU.
________________________________________
Before You Register
Before registering, make sure you can attend in person at least a handful of times during both exam weeks this semester:
19–23 October
14–18 December
________________________________________
Registration
🗓️ Deadline: Sunday, 30 August at 12:00 (noon)
To register:
Sign up in SISU AND
Upload your registration form and research plan to Moodle
The Moodle course key will be sent to all eligible students registered in SISU. Please ensure that your email address in SISU is correct and that you check messages sent there.
________________________________________
Mandatory Course Introduction
📍 Monday, 31 August at 10:15-11:45, in A306
All students participating in the course need to attend the introduction session.
👉 If you have another Hanken course introduction at the same time, please send an email in advance to maria.holmlund-rytkonen@hanken.fi.

Language courses to support thesis writing
📘 For students writing their thesis in English:
These courses are designed to enhance your academic writing proficiency and are particularly beneficial during the thesis writing process.
You may choose either of the following courses (note: these two are mutually exclusive):
• 5171 Upscaling Your Academic Writing (taught in P1-P2 & P3-P4)
• 5160 Academic Writing (taught in P1-P2 & P3-P4)

Welcome to the Research Seminar in Marketing Seminar Course – Spring 2026!

This course is intended for all students with marketing as their major subject in the two-year Master’s programme in English. 
The course supports your Master’s thesis work that begins no later than the start of the course.
📄 Please read the course information and download the registration form and research plan template from the links on the left. You can also find course details in SISU.
________________________________________

Before registering, make sure you can attend in person at least a handful of times during both exam weeks this semester:
9-13 March
11-15 May
________________________________________
To register:
Sign up in SISU in line with the SISU deadline AND

🗓️ Deadline: Sunday, 18 January 12:00 (noon) in Moodle
Upload your registration form and research plan (PDF format) to Moodle before Sunday Jan 18 at noon
The Moodle course key will be sent to all eligible students registered in SISU. Please ensure that your email address in SISU is correct and that you check messages sent there.
________________________________________
Mandatory Course Introduction
📍 Monday Jan 19 at 10:15-11:45 in room A403

All students participating in the course need to attend the introduction session.
👉 If you have another Hanken course introduction at the same time, please send an email in advance to maria.holmlund-rytkonen@hanken.fi.

Language courses to support thesis writing
📘 For students writing their thesis in English:
These courses are designed to enhance your academic writing proficiency and are particularly beneficial during the thesis writing process.
Register for courses taught during the fall by August 24th.
You may choose either of the following courses (note: these two are mutually exclusive):
• 5171 Upscaling Your Academic Writing (taught in P1-P2 & P3-P4)
• 5160 Academic Writing (taught in P1-P2 & P3-P4)

Kursen är en självstudiekurs där du rapporterar skriftligen efter din för ditt huvudämne relevanta arbetspraktik. Du kan välja att avlägga praktikkursen som antingen 5 sp eller 10 sp i Finland eller utomlands. För 5 sp behövs minst 8 arbetsveckor heltidsarbete och för 10 sp krävs minst 16 arbetsveckor (eller deltidsarbete som motsvarar mängden heltidsarbete). Praktiken kan avläggas under en eller flera perioder och på en eller flera arbetsplatser.

För mer information, se Moodle.

The course is a self-study course in which you write a report of your – for your major relevant – internship or paid work experience. You can choose to complete the internship course as either 5 credits or 10 credits in Finland or abroad. For 5 credits you need at least 8 weeks of full time work and for 10 credits at least 16 weeks of full time work, or part time work equivalent to these amounts. You can complete the internship in one or many parts and in one or many work places.

For more information, see Moodle.

Kursen är en självstudiekurs där du rapporterar skriftligen efter din för ditt huvudämne relevanta arbetspraktik. Du kan välja att avlägga praktikkursen som antingen 5 sp eller 10 sp i Finland eller utomlands. För 5 sp behövs minst 8 arbetsveckor heltidsarbete och för 10 sp krävs minst 16 arbetsveckor (eller deltidsarbete som motsvarar mängden heltidsarbete). Praktiken kan avläggas under en eller flera perioder och på en eller flera arbetsplatser.

För mer information, se Moodle.

The course is a self-study course in which you write a report of your – for your major relevant – internship or paid work experience. You can choose to complete the internship course as either 5 credits or 10 credits in Finland or abroad. For 5 credits you need at least 8 weeks of full time work and for 10 credits at least 16 weeks of full time work, or part time work equivalent to these amounts. You can complete the internship in one or many parts and in one or many work places.

For more information, see Moodle.

“Think global, act local” is an often-heard statement. But how can you act local if you are not aware of the local culture, how it affects consumer behaviour, how to adapt to and be respectful of local contexts? In this course, you will learn about international diversity in consumer behaviour and marketing management, and you will learn to analyse various contexts in which this understanding is helpful.

This is a self-study course which means that the student takes full responsibility for reading the instructions given, finding the assigned literature, following through on assignments and performing the digital exam. The role of the course teacher is not to give personal guidance to the student. The course requires previous knowledge of basics in marketing and skills to work independently on different tasks.

As a self-learning course, the course tests your ability to think about and reflect on your learning, to set your own deadlines and goals, and to be motivated to learn by self-studying.

Syftet med kursen är att du producerar en godkänd kandidatavhandling av vetenskapligt och språkligt god kvalitet. Du tränar och utvecklar en förmåga att analysera och lösa problem inom ämnesområdet samt producerar ett skriftligt vetenskapligt arbete. Meningen är också att kursen skall träna din skriftliga och muntliga presentation och argumentation.

Kandidatavhandlingen skrivs på svenska och kräver godkänt mognadsprov. I regel skall mognadsprovet genomgå både sak- och språkgranskning. Kursen Vetenskapligt skrivande på kandidatnivån (5628) rekommenderas starkt att tas parallellt med Kandidatavhandlingen.