Hanken Moodle

Kursen ger en helhetsbild av marknadsföringen samt dess strategiska betydelse för företagets framgång på marknaden. Betydelsen av långsiktighet och hållbarhet i företagets marknadsrelationer lyfts fram. Föreläsningarna innehåller såväl teori som praktiska illustrationer där gästföreläsare spelar en central roll. Övningarna fokuserar på strategisk analys av hur företag utformar erbjudanden på marknaden samt hur de hanterar sina kundrelationer. Övningarna fördjupar förståelsen för marknadsföringens roll i ett företags verksamhet.

Obligatorisk grundkurs inom kandidatexamen.

Kursnyckel: mf2025hfors

Kursen ger en introduktion till nationalekonomins centrala begrepp och analysverktyg. Du får lära dig hur ekonomiska modeller kan användas för att förstå och analysera vardagliga beslut – som hushållens konsumtion och företagens investeringar – liksom större samhällsfrågor som arbetslöshet, inflation och global tillväxt. Genom konkreta exempel och tillämpningar utvecklar du en förståelse för hur ekonomin fungerar och hur ekonomisk teori kan bidra till att lösa aktuella samhällsutmaningar.

In this course, your will learn how to apply economic theory to global challenges: the climate and the environment, globalisation and conflict, politics and democracy, and poverty and inequality.

Advanced Topics in Financial Economics explores theoretical foundations and modern developments in asset pricing and financial decision-making under uncertainty. The course provides rigorous treatment of key concepts including portfolio choice, the Capital Asset Pricing Model (CAPM), Arrow-Debreu pricing, and applications such as option pricing and liquidity risk. It further investigates issues of asymmetric information, agency theory, and capital structure within both complete and incomplete market settings. Emphasis is placed on analytical modeling and equilibrium analysis, drawing on microeconomic principles and optimization theory. The course is designed for students with prior exposure to intermediate microeconomics and mathematical optimization, and is particularly suited for those aiming to pursue research or advanced professional work in finance or economics.

Detta är den gemensamma Moodlesidan för kurserna 17160 för svenskspråkiga hankeiter och 17170 för övriga.

This is the combined Moodle page for the courses 17170 for non-Swedish speakers, and 17160 for Swedish speaking Hankeits.

Please read the course description carefully! It is available outside the course Moodle page. Please also attend the introductory lecture. The introductory lecture is held on Monday, 20 January 2025 at 14.15 pm. in room A304. The enrolment key will be distributed at least twice, i.e., once in the beginning of January, and another time about one week before the course starts. Please contact jan.antell@hanken.fi if you did not receive it.

Take measures to come up with a topic. Note that the topic is to be submitted already some one week after the introductory lecture. Check the data availability to the detail, as no data = no thesis.

In many cases, the model structure is as follows: $\mathit{Y} = \alpha + \mathrm{\beta}_1 \mathit{Variable} + \mathbf{\gamma}' \mathbf{Controls} + \epsilon,$ where $\mathit{Variable}$ is a variable of interest, and $\mathbf{Controls}$ is a vector of control variables. When considering a topic, think of which variables that should be variables of specific interest, and which are control variables, i.e., variables known or expected to have an association with the phenomenon under study, but that are not of special interest. You need data both for variables of interest and for control variables.

This course offers students practical opportunities to apply their knowledge regarding enablers and inhibitors of entrepreneurial and innovative efforts in large firms. The lessons learned from actual stories of disruptive innovation cases of firms in Finland, Sweden and Denmark will be at the center of the course. The firms this year are Neste, Helsingin Sanomat, Remeo, Ponsse, Vaisala, Posti, and Orion . The Learning Objectives is the knowledge identifying the originators of innovation; their common conception and its evolution; the circumstances in which they pursue their long-term venture; barriers. The Internal Venture Capital and the CTO knowledge are proposed as remedies to waste of time in innovation stories. The Entrepreneurship Through Acquisition knowledge is presented as a backdoor, way out for an entrepreneurial individual in the corporation.

Kursen ger insikter i uppgörande av bokslut i mindre aktiebolag och andra bokföringsskyldiga.

Kursen ger insikter i uppgörande av bokslut i mindre aktiebolag och andra bokföringsskyldiga.

This course has received high points in student course feedback during previous years.

Strategic thinking in action involves the ability to identify relevant information, to formulate and develop rigorous reports, and to judge the outcome of the analysis. The analytical skills are essential when managing organizations in different situations and changing contexts. This course addresses strategic issues (such as competition, governance, internationalization, politics, culture, change) through cases and provides analytical tools as well as an in depth understanding of the theoretical underpinnings of different analytical methods in strategic management.

The course introduction takes place on Tuesday 3.9 at 10:15 in room 308. The Moodle key will be given some day in advance before the intro session.

You are all warmly welcome! /Eva-Lena

Strategic thinking in action involves the ability to identify relevant information, to formulate and develop rigorous reports, and to judge the outcome of the analysis. The analytical skills are essential when managing organizations in different situations and changing contexts. This course addresses strategic issues (such as competition, governance, internationalization, politics, culture, change) through cases and provides analytical tools as well as an in depth understanding of the theoretical underpinnings of different analytical methods in strategic management.

This course has received high points in student course feedback during previous years.

The course introduction takes place on Thursday 30.10 at 12:30 in room 308. The Moodle key will be given some day in advance before the intro session.

You are all warmly welcome! /Eva-Lena

Welcome to this course in Personnel Assessment! You can find a preliminary version of the course description openly available here in Moodle. I will send out the Moodle key to all those who have successfully registered after the course has started. Our first session will be held on Tuesday March 18th in aud. 411. Although class attendance is not mandatory, it is strongly recommended.

Department of Management and Organisation, Vaasa & Helsinki
Introduction to Management 2025, Vaasa & Helsinki (22082)


Credits: 8 cr
Type of course: Intermediate Studies
Recommended study level: First or second year of Bachelor studies
Teaching Period 4: 17.3–9.5.2025, Easter holiday: 17.4–23.4.2024
Available to students from Vaasa and Helsinki, as well as Open University students.
Exam Week for Period 4: 12–16.5.2025
Course delivery: Online lectures; One workshop on-site (in Vaasa and Helsinki, respectively)
On-site final exams in Vaasa or Helsinki.


‘The presumption that managerial activity exists independently from the activities of managers leads to a grouping of all kinds of disparate activities under the heading of management. In that case, rather than electing a democratic rescue of management (as a general human attribute) from colonization by a named group of people (managers), critics would be in danger of endorsing the colonization of all human activities by casting them in terms of management. Whereas the demise of management might suggest that `we are all managers now', the critical response should not be that `we always were'. Instead the response to the demise of the special status of management should be that notions of management are now to be regarded as redundant. This then opens up the space for the construction of forms of subjectivity which are not conceived in terms of the discourse of management and manageability, rather than closing down the space in which such alternatives might exist. To put these points rather differently, I am suggesting that visions of a `post- managerial' future need to be handled with considerable caution. They appeal to critical writers because they appear to address the unjustifiable separation of management as a special activity. The restoration of management to `everyone' seems to be democratic in that it disperses influence and power. But the crucial issue is the terms on which this occurs. The demise of management does not imply an end to the co-ordination and control of human activities: rather, it installs this co-ordination and control in an ever-wider set of activities. As noted earlier, it is in this sense that the demise of management is fully compatible with the ascendancy of managerialism. By drawing the many rather than the few into management, managerial power - if not the power of managers - is extended rather than diminished.’

(Grey, C. (1999). “We Are All Managers Now”; ’We Always Were’: On the Development and Demise of Management. Journal of Management Studies, 36, 561–585.)

Course description

Introduction to Management is a bachelor-level course, which introduces students to the fascinating world of management in the context of modern organizing. The course aims to develop capabilities for independent thinking about management as a phenomenon ultimately concerned with a particular relationship to the human subject at work. This is achieved through a course structure that recognizes the cultural-historical specificity of management in modern Anglo-Saxon and European cultures. The course content is organized along three thematics. The first theme locates the emergence of management within the historical context of modern and industrial capitalism. Students will be introduced to three lines of critique of early industrial society and its particular modes of organization. This includes the analytical categories of anomie, alienation, rationalization and the objects of division of labour, the labour process, work ethic and bureaucratic organization. A second theme allows students to engage in managerial ideas and practices in terms of their origins, intentionalities, development and effects in the course of the 20th century. This includes scientific management, human relations and organizational psychology, systems theory, the management of culture and Human Resources. A third and final theme considers the technological horizon of possibility and discusses the self and subjectivity in contemporary organization as well as imaginations of future modes of managing. The latter includes themes of self-management, and issues about self-work, privacy and surveillance at work.

The course is guided by the conviction of a learning experience where students are treated as ‘young adults’ whose independent thinking in the world of management and organization studies can be cultivated through a collaborative mode of learning, akin to that in other parts of the social sciences and humanities, where problematizing of the object of study is considered germane. As such the course aims at sophistication rather than simplification (or ‘dumbing down’) and problematizing rather than prescribing thinking and analysis of the thought-world of management.

Learning Goals

Upon the successful completion of the course students should be able to:

• have a comprehensive understanding of the phenomenon of management and the particular organisational modes it relates to.
• comprehend the historical conditions for the emergence of management thought and practices
• analytically apply key sociological concepts in examining modern capitalism and its management
• consider the continuities and sustained relevance of the critical thought of key thinkers about early modern capitalist society
• identify the conditions of possibility for key managerial practices
• recognize several of the social scientific sources that underpin the heterogenous character of thinking that make up management
• analyse critically the management of work in organisations
• analyse the particular point of view and assumptions inherent in managerial thought and the production of the human subject at work in the course of the 20th century and beyond

International Learning Experience

The course examines management as an international phenomena in trans-atlantic cultures. The course examines International cases and examples analyzed and discussed in the readings. The course emphasizes the strong international academic understanding of examined phenomena.

Literature and Course Material

Required course readings include journal articles and book chapters, to be announced in course description, lectures and through Moodle. Additional course literature may be provided during the course.

Learning activities

The course is delivered through (online) lectures and seminars. It requires independent study and collaborative work. Two workshops are held on site (one in Vaasa and one in Helsinki)
 
Principal Lecturer and Course administrator

Fredrik Weibull
Hanken School of Economics
Department of Management and Organization
fredrik.weibull@hanken.fi

Virtual office hours
Office hours by appointment only, and through Microsoft Teams.

Instruction:
Course sessions and assignments.

Course Assessment and Assignments
The course assessment comprises various individual and/or group-based assignments and a written classroom-based (in-person) exam.
Various individual and/or group-based assignments: 60%
Written on-site exam: 40%

Please note that the points you receive for the sub-parts are valid only this academic year.

Total Student Workload:
214 hours divided into
Scheduled contact hours: 32 h
Non-scheduled work: 182 h

Målet med denna kurs är att fördjupa studerandes vetenskapliga förmåga för att förbereda studeranden för kandidatexamensarbetet och vetenskapliga projekt i yrkeslivet. Vägledning och viktiga verktyg för utförandet av vetenskaplig forskning inom företagsekonomisk forskning ges. Kursen behandlar bland annat vetenskapsteori, forskningsdesign, forskningsfrågor, litteraturbehandling, forskningsetik, datainsamling samt analysmetoder. De vanligaste kvalitativa och kvantitativa datainsamlings- och analysmetoderna behandlas. Kursen består av föreläsningar och praktiska övningar.

This seminar is your launchpad for writing a successful master’s thesis in your major subject. You’ll receive personal guidance from your supervisor, peer feedback, and structured support throughout the process. Expect to work hard—but also to grow as a researcher and thinker.

The course aims to support the writing of the master's thesis in the major subject. . During the course you will partly work on your own thesis and partly review and comment on your co-student’s thesis projects.


Students enrolled in the integrated Swedish-speaking programme are expected to write their thesis in Swedish, even though the handouts are provided in English.

Välkommen till kursen Kandidatavhandling i marknadsföring våren 2025 avsedd för tredje årets studerande med marknadsföring som huvudämne.

Du anmäler dig till kursen genom att 1) göra en anmälan i Sisu senast söndag 12.1 och 2) fylla i anmälningsblanketten (finns till vänster) och ladda upp den i PDF-format i Moodle senast fredag 17.1 kl. 12.00. Kursnyckeln till Moodle skickas via (Hankens) e-post till alla behöriga anmälda i Sisu efter att dess anmälan stängt (12.1).

Obligatorisk Kursintroduktion måndag 20.1 kl. 12.30 i rum A303. Vid förhinder kontakta gustav.medberg@hanken.fi.

Kursen är en självstudiekurs där du rapporterar skriftligt efter din arbetspraktik utomlands på minst 12 veckor.

Utlandspraktiken utförs under din studietid vid Hanken.

För att det skall räknas som utlandspraktik måste du utföra praktiken i ett annat land än Finland, dvs. bo och arbeta i ett annat land.

Mer information hittar du i Moodle.

COURSE DESCRIPTION
Qualitative research methods are increasingly used in both academic and practical market and management research. Therefore, it is crucial to master these methods in order to be able apply them to practical and academic problems and, in addition, to critically evaluate qualitative research conducted by others.
Competency goals:
After the course you understand qualitative research approaches and related techniques as an analytical tool to investigate and solve management problems. You understand philosophy of science behind the techniques as well as acquire information, understanding and skills to solve problems and build up theories in the field of marketing and management. The course assignments aim to improve your ability to use, analyze and document qualitative research and to demonstrate your knowledge of the methods literature and its application in practice.
Learning outcomes:
After completing the course you can
CORE CONTENT (what you must know)
• apply qualitative methods to your own work
• draw a sample
• collect qualitative data such as interviews, observations, photos, videos, and narratives
• analyse and interpret qualitative raw data
• evaluate, criticize, and judge the scientific results and research ethics

COMPLEMENTARY KNOWLEDGE (what you should know)
• formulate conclusions based on the scientific results
• define, describe, and select qualitative methods

SPECIAL KNOWLEDGE (nice to know)
• understand the basics of philosophy of science
• communicate and present in writing the selected research design and scientific results for the master thesis and for business purposes
• understand implications of research for international and local society

Learning methods in the course:
• The course literature gives introductory information of the weekly theme sessions. It also deepens the information of the sessions, at the same time as it can be used as references for your bachelor’s and master’s thesis method sections.
• The theme sessions introduce the assignments and discuss different elements of a qualitative study.
• Through the assignments you train and learn how to draw a sample, plan and conduct an interview and observation, transcribe, analyse, present and evaluate qualitative data.
• The feedback sessions offer comments for your assignments, and support learning by providing and discussing different examples and extending learned themes. Exemplary and weak assignment sections are anonymously shared and supplementary insights provided in an interactive manner. Example assignments are available on course home page.
• The possibility to improve the assignments is an important part of learning which further deepens the learning so that information and skills lead to understanding, deep understanding and even personal development.

Course introduction on October 28 at 12.30 A303.
(Mandatory attendance at all sessions!)

During the first session, students will complete an in-class assignment. No prior preparation is necessary. However, please note that this assignment cannot be completed or substituted with other assignments later.

Students must have passed the course Customer-Driven Service Strategy (23105) or take it simultaneously as this course.

This course is done in collaboration with Reima - hands-on experiences with a well-known Finnish company is ahead!
https://www.reima.com/fi-FI

Registration to the course Moodle page will open closer to course start (we are still making final tweaks in the course content). Stay tuned!

This course focuses on internal and external concepts in consumer psychology. During the course, you will learn about current research on consumer behavior from a consumer psychology perspective. You will learn about consumer perceptions, how consumers are influenced by external factors, how companies use such influence to their advantage, and to analyse the ethicality of such influences.

This is an intensive course that requires your full attention during August.

The course can be taken as part of the study module in Corporate Responsibility.

The course is intended for master's students. In addition, bachelor's students at the end phase of their studies may be admitted (those graduating soon, this will controlled for based on study records). 

Du hittar kursnyckeln till Moodle i kursbeskrivningen. Kolla alltså där!

The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.

Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).

Since the origin of marketing, societal issues like sustainability, ethics, and responsibility have been discussed and researched. In this course you will learn about the current state-of-art in the field of Responsible Marketing. Practical implications and company cases are presented and studied. During the course students will also learn how marketing is related to the United Nation's Sustainable Development Goals (SDGs). The purpose is to gain a broad knowledge in role of consumption in sustainability, social marketing, macromarketing, activism, and degrowth. The course is completed with assignments, teamwork, and a debate.

The course develops knowledge and practical skills to gather consumer insights. The course draws from consumer behavior and culture to provide students with practical and theoretical tools to integrate consumers into a marketing strategy. The course analyzes the cognitive and affective dimensions of consumer behavior, addressing the role of the socioeconomic environment in consumption. Students will learn practical tools to gain valuable insights into strategic marketing.

This practice-oriented course is designed to equip students with the skills needed to develop, execute, and manage effective digital marketing strategies. The course provides an opportunity to learn how to create and optimize digital marketing campaigns. As a result, students will work through digital advertising, social media strategy, email marketing, and performance analytics. Students should be aware that the course does not teach how to use any specific commercial tool or platform. Instead, students collaborate to learn how to apply multiple parts of a digital marketing campaign.

The course is intended as an introduction to advanced econometrics. A broad outline of the topics covered in this course are probability, linear time series models, dependent processes, asymptotic theory for dynamic models, multivariate linear time series models, unit root processes, ARCH and GARCH processes and simulation methods.

The course is intended for master's students in finance and economics with an interest in statistics and econometrics. The course can also be taken by doctoral students.

After completing the course, you will be able to:
derive the asymptotic properties of estimators and test statistics in dynamic regression models and time series models.
explain the functional central limit theorem and apply it to derive the properties of estimators and test statistics in time series models with a unit root.
analyse and use volatility models in empirical research in Finance and Economics.
use simulation methods in econometrics.

Literature:

Davidson, J. (2004), Econometric Theory, Blackwell Publishing.

The course covers a broad range of mathematical knowledge, techniques and tools
that are used in economic applications, and has a wealth of practice examples
integrated throughout, including software-based demonstrations.
Examples employed go beyond the basic level of mathematics
for economics and business.

Analytical and quantitative elements are implemented in software Python with
the aid of Markdown (generation of documents with text and code)
and Jupyter Notebook https://jupyter.org/.

Moodle self-enrollment key: Please, check messages in 'SISU' about one week before the start of the course.

On this course, we will study the digital economy and AI from a commercial perspective.

This course covers the role of corporate governance as an essential part of the global economic system as a whole. Topics covered include: What issues are crucial in setting up a well functioning corporate governance system and what is required from key people involved. What is the role of corporate governance codes. What are the main differences between CG practices in different countries. Why are corporate governance scandals difficult to avoid.