Hanken Moodle

Welcome to the Research Seminar course!
This is the joint seminar course for all master's thesis students in Entrepreneurship (course 18170) and Management and Organisation (course 22170).

Please read the course syllabus and instructions below carefully. You need to be logged in with your Hanken credentials to view most of the linked materials. This is a course where most of the learning takes place through independent study of materials designed to support your thesis project, and through applying them to various assignments. This is why it is essential that you follow the schedule and submit all assignments on time. Please also note the registration below (Thesis topic form).
Please see 'announcements' for all updates and info packages sent throughout the course.
Please contact the course examiner (rakshya.bhattarai@hanken.fi) if you have any questions concerning the course design. However, before doing so please read the course syllabus carefully.

Good Luck with you thesis work!

Welcome to the seminar course! Please check that you fulfill all prerequisites before registering in Sisu (e.g. Bachelor's degree, sufficient number of credits, and that you have completed the Research Design course). You will receive an email with more information and the Moodle password when the registration in Sisu has closed. Please already now note the following important dates: January 21st - introductory session on Teams and January 26th - deadline for submitting the thesis topic form. Please note that starting this spring the seminar course will only run for one semester - in other words, this course will will end in May and a new seminar course will start in august 2025.

Välkommen till kursen Kandidatavhandling i marknadsföring våren 2026 avsedd för tredje årets studerande med marknadsföring som huvudämne.

Du anmäler dig till kursen genom att 1) göra en anmälan i Sisu senast söndag 11.1 och 2) fylla i anmälningsblanketten (finns till vänster) och ladda upp den i PDF-format i Moodle senast fredag 16.1 kl. 12.00. Kursnyckeln till Moodle skickas via (Hankens) e-post till alla behöriga anmälda i Sisu efter att dess anmälan stängt.

Obligatorisk Kursintroduktion måndag 19.1 kl. 12.30 i rum A303. Vid förhinder kontakta gustav.medberg@hanken.fi.

Kursen är en självstudiekurs där du rapporterar skriftligt efter din arbetspraktik utomlands på minst 12 veckor.

Utlandspraktiken utförs under din studietid vid Hanken.

För att det skall räknas som utlandspraktik måste du utföra praktiken i ett annat land än Finland, dvs. bo och arbeta i ett annat land.

Mer information hittar du i Moodle.

COURSE INTRODUCTION 27.10 at 10.15 in aud 307

Note also the mandatory online module to be completed at your own pace, during the first two weeks of the course (see information below).

The course is based on blended learning, meaning an online module completed individually and mandatary sessions in class (not streamed/recorded). The mandatory attendance can be compensated with a reading assignment.

The firm’s capability to build strong, customer driven relationships is critical for success in business landscapes characterized by service competition. The ability of the firm to adopt, implement and employ a genuine service based perspective is key in this respect. An in-depth understanding of value creation and a learning based organizational culture open up new opportunities for marketing in firms defining themselves as service and customer driven businesses. This course provides an in-depth understanding of models and concepts related to customer logic, value creation, learning and business models. We will also explore the changing role of the actors in the market context and the implications of this. The course is based on learning in an interactive and constructive environment focusing on analysis and discussion of the course themes. The ability of the students to reflect and to stretch their mindsets will be enhanced.

Part of the work in the course Customer-driven Service Strategy (23105) is an online module Principles of Service management on the Digicampus platform (www.digicampus.fi). The purpose of this module is to get an overall understanding of the key theories in service and customer strategy based on Grönroos (2015). The online module is mandatory and completion is a prerequisite for course participation. The deadline of completing the course is November 9 (23.59).

Please register at Digicampus as a Hanken user with Hanken Shibboleth.

1. Go to the course page on Digicampus: https://digicampus.fi/course/view.php?id=6466
2. Log in with the option Haka Login and use your Hanken user ID to log in.
3. Go to the bottom of the page to “Self enrolment (Student)”.
4. Use the following enrolment key to register to the course page: Hanken2025-2026
5. Note: you need to use the above enrolment key to enrol to the course. If you use the enrolment key for independent studies, you cannot receive study credits for the course.

COURSE DESCRIPTION
Qualitative research methods are increasingly used in both academic and practical market and management research. Therefore, it is crucial to master these methods in order to be able apply them to practical and academic problems and, in addition, to critically evaluate qualitative research conducted by others.
Competency goals:
After the course you understand qualitative research approaches and related techniques as an analytical tool to investigate and solve management problems. You understand philosophy of science behind the techniques as well as acquire information, understanding and skills to solve problems and build up theories in the field of marketing and management. The course assignments aim to improve your ability to use, analyze and document qualitative research and to demonstrate your knowledge of the methods literature and its application in practice.
Learning outcomes:
After completing the course you can
CORE CONTENT (what you must know)
• apply qualitative methods to your own work
• draw a sample
• collect qualitative data such as interviews, observations, photos, videos, and narratives
• analyse and interpret qualitative raw data
• evaluate, criticize, and judge the scientific results and research ethics

COMPLEMENTARY KNOWLEDGE (what you should know)
• formulate conclusions based on the scientific results
• define, describe, and select qualitative methods

SPECIAL KNOWLEDGE (nice to know)
• understand the basics of philosophy of science
• communicate and present in writing the selected research design and scientific results for the master thesis and for business purposes
• understand implications of research for international and local society

Learning methods in the course:
• The course literature gives introductory information of the weekly theme sessions. It also deepens the information of the sessions, at the same time as it can be used as references for your bachelor’s and master’s thesis method sections.
• The theme sessions introduce the assignments and discuss different elements of a qualitative study.
• Through the assignments you train and learn how to draw a sample, plan and conduct an interview and observation, transcribe, analyse, present and evaluate qualitative data.
• The feedback sessions offer comments for your assignments, and support learning by providing and discussing different examples and extending learned themes. Exemplary and weak assignment sections are anonymously shared and supplementary insights provided in an interactive manner. Example assignments are available on course home page.
• The possibility to improve the assignments is an important part of learning which further deepens the learning so that information and skills lead to understanding, deep understanding and even personal development.

Course introduction on October 28 at 12.30 A303.
(Mandatory attendance at all sessions!)

During the first session, students will complete an in-class assignment. No prior preparation is necessary. However, please note that this assignment cannot be completed or substituted with other assignments later.

Students must have passed the course Customer-Driven Service Strategy (23105) or take it simultaneously as this course.

This course is done in collaboration with Reima - hands-on experiences with a well-known Finnish company is ahead!
https://www.reima.com/fi-FI

Registration to the course Moodle page will open closer to course start (we are still making final tweaks in the course content). Stay tuned!

This course focuses on the latest developments in digital technologies in marketing. It explores how these technologies are transforming marketing, including how they are influencing interactions with customers and changing marketers’ career paths. As a result, a significant focus of the course is on digital transformation, including how to utilize the most recent technological advancements. The course encourages students to think strategically and simultaneously learn the practical applications of contemporary marketing tools and technologies. Overall, this course establishes and enhances understanding of the unique aspects of creating effective marketing and management strategies for online and offline technology-driven marketing.

This course explores how digital technologies are transforming marketing, including how they are influencing customer interactions and shaping marketers’ career paths. The course focuses on digital transformation. It encourages students to think strategically about contemporary marketing tools and technologies for creating effective marketing strategies.

The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.

Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).

The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.

Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).

The Moodle course key will be distributed to registered SISU students. Please ensure you have the correct email addresses in SISU, regularly check messages from SISU, and ensure they are not directed to the spam folder.

Attend the introductory session on Monday, March 16, 10:15-11:45 am in room A306 to confirm your course participation. The next session is on Wednesday, March 18, 10:15-11:45 am in room A306. Before signing up for the course, please make sure you can attend course sessions since the course is intensive and much of the learning takes place during in-class sessions.

Welcome to the course!

Välkommen till seminariekursen hösten 2024 avsedd för alla som har marknadsföring som huvudämne in sin magisterexamen oberoende av om du antagits till integrerade kandidat/magisterprogrammet eller det tvååriga magisterprogrammet på svenska. Denna kurs stöder avhandlingsarbetet och är avsedd för alla som har marknadsföring som huvudämne oavsett om du skriver din avhandling på svenska eller engelska. Arbetet med avhandlingen sätter i gång genast från början av kursen.

Läs kursinformationen och blanketten med anmälan och forskningsplan som till vänster. Läs också gärna kursinformation i SISU.

Före du anmäler dig till kursen försäkra dig om att du kan närvara på plats minst en handfull gånger, tider meddelas senare, under vardera seminarieveckan 21-25.10 och 16-20.12 plus möjligen fredagen före dem eller måndagen efter den första.

Anmäl dej FÖRE 1.9 kl 12 i SISU OCH genom att ladda upp anmälan och forskningsplan i pdf-format i Moodle. Kursnyckeln skickas till alla behöriga anmälda i SISU och det är viktigt att se till att epostadressen där är den du läser.

Alla som avser delta i kursen skall vara med på plats på Kursintroduktion och information tisdag 3.9 kl. 10.15-11.45 Arkadiagatan 28 på institutionen, rum G226F.

Välkommen till seminariekursen i marknadsföring, hösten 2026!

Denna kurs är avsedd för alla som har marknadsföring som huvudämne i sin magisterexamen, oavsett om du är antagen till det integrerade kandidat-/magisterprogrammet eller det tvååriga magisterprogrammet på svenska.
Kursen stöder arbetet med din pro gradu-avhandling och är för dig oavsett om du skriver på svenska eller engelska. Arbetet med avhandlingen inleds senast – eller direkt – i början av kursen.
📄 Läs kursinformationen och ladda ner anmälningsblanketten samt forskningsplansmallen via länkarna till vänster. Du hittar även kursinformation i SISU.
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Viktigt innan du anmäler dig
Innan du anmäler dig, försäkra dig om att du kan närvara på plats minst en handfull gånger under båda tentveckorna denna termin:
19–23 oktober
14–18 december
(samt eventuellt fredagen före eller måndagen efter den första veckan)
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Anmälan
🗓️ Sista anmälningsdag: söndag 30 augusti kl. 12.00
Du anmäler dig genom att:
Registrera dig i SISU på normalt sätt OCH genom att
Ladda upp anmälningsblanketten och forskningsplanen i PDF-format i Moodle
Kursnyckeln till Moodle skickas till alla behöriga studenter som anmält sig i SISU. Kontrollera att din e-postadress i SISU är korrekt och att du läser mejl som skickas dit.
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Obligatorisk kursintroduktion
📍 Tisdag 1 september kl. 8.30–10
Plats: Arkadiagatan 22, rum A403
Alla som deltar i kursen ska närvara vid introduktionstillfället.
👉 Om du har introduktion till en annan Hanken-kurs vid samma tidpunkt, vänligen skicka ett mejl i förväg till maria.holmlund-rytkonen@hanken.fi

Stöd för skrivande av akademiska texter
 
📗 För studenter som skriver sin avhandling på svenska:
Under höstterminen och vårterminen ordnar svenskan på Hanken kurserna:
•     5670 Vetenskapligt skrivande på kandidatnivå (kursen ordnas under P1-P2 & P3-P4)
•     5655 Vetenskapligt skrivande för ekonomer (på magisternivå) (kursen ordnas under P1-P2 & P3-P4)
 
Kurserna består av närträffar och individuell handledning med respons på din text. Du kan gå kursen när du har inlett skrivandet av din kandidat- eller magisteravhandling.

📗 För studerande som skriver sin avhandling på engelska. You may choose either of the following courses (note: these two are mutually exclusive):
• 5171 Upscaling Your Academic Writing (taught in P1-P2 & P3-P4)
• 5160 Academic Writing (taught in P1-P2 & P3-P4)

Ladda upp din blankett senast söndag 30.8.2026