Hanken Moodle

Kursen ger en helhetsbild av marknadsföringen samt dess strategiska betydelse för företagets framgång på marknaden. Betydelsen av långsiktighet och hållbarhet i företagets marknadsrelationer lyfts fram. Föreläsningarna innehåller såväl teori som praktiska illustrationer där gästföreläsare spelar en central roll. Övningarna fokuserar på strategisk analys av hur företag utformar erbjudanden på marknaden samt hur de hanterar sina kundrelationer. Övningarna fördjupar förståelsen för marknadsföringens roll i ett företags verksamhet.

Obligatorisk grundkurs inom kandidatexamen.

Kursnyckel: mfs2025hfors

The course provides students in Finance with an introduction to machine learning methods. The course will concentrate on the application of the methods in Finance by minimising mathematical and statistical details. It is a complement and not a substitute to courses in Statistics and Econometrics.

Contents:
Introduction to Statistical Learning/Machine Learning
Subset Selection
Regularisation Methods: Ridge Regression and Lasso
Bootstrap
Tree-Based Methods
Tree-Based Methods for Classification
Unsupervised Learning: PCA, PCR and Clustering
Neural Networks
Articles using ML in Finance (NM)
Practical advice about Machine Learning
Ethics in Machine Learning

After completing the course, you will be able to:
Analyse financial data using machine learning methods
Use machine learning methods for prediction and decision making in Finance
Apply machine learning methods to solve research problem in Finance

Detta är den gemensamma Moodlesidan för kurserna 17160 för svenskspråkiga hankeiter och 17170 för övriga.

This is the combined Moodle page for the courses 17170 for non-Swedish speakers, and 17160 for Swedish speaking Hankeits.

Please read the course description carefully! It is available outside the course Moodle page. Please also attend the introductory lecture. The introductory lecture is held on Monday, 20 January 2025 at 14.15 pm. in room A304. The enrolment key will be distributed at least twice, i.e., once in the beginning of January, and another time about one week before the course starts. Please contact jan.antell@hanken.fi if you did not receive it.

Take measures to come up with a topic. Note that the topic is to be submitted already some one week after the introductory lecture. Check the data availability to the detail, as no data = no thesis.

In many cases, the model structure is as follows: $\mathit{Y} = \alpha + \mathrm{\beta}_1 \mathit{Variable} + \mathbf{\gamma}' \mathbf{Controls} + \epsilon,$ where $\mathit{Variable}$ is a variable of interest, and $\mathbf{Controls}$ is a vector of control variables. When considering a topic, think of which variables that should be variables of specific interest, and which are control variables, i.e., variables known or expected to have an association with the phenomenon under study, but that are not of special interest. You need data both for variables of interest and for control variables.

This course has received high points in student course feedback.

Strategic thinking in action involves the ability to identify relevant information, to formulate and develop rigorous reports, and to judge the outcome of the analysis. The analytical skills are essential when managing organizations in different situations and changing contexts. This course addresses strategic issues (such as competition, governance, internationalization, politics, culture, change) through cases and provides analytical tools as well as an in depth understanding of the theoretical underpinnings of different analytical methods in strategic management.

The course introduction takes place on Tuesday 5.9 at 10:15 in room 312. You are all warmly welcome! /Eva-Lena

This course has received high points in student course feedback during previous years.

Strategic thinking in action involves the ability to identify relevant information, to formulate and develop rigorous reports, and to judge the outcome of the analysis. The analytical skills are essential when managing organizations in different situations and changing contexts. This course addresses strategic issues (such as competition, governance, internationalization, politics, culture, change) through cases and provides analytical tools as well as an in depth understanding of the theoretical underpinnings of different analytical methods in strategic management.

The course introduction takes place on Tuesday 3.9 at 10:15 in room 308. The Moodle key will be given some day in advance before the intro session.

You are all warmly welcome! /Eva-Lena

Department of Management and Organisation, Vaasa & Helsinki
Introduction to Management 2025, Vaasa & Helsinki (22082)


Credits: 8 cr
Type of course: Intermediate Studies
Recommended study level: First or second year of Bachelor studies
Teaching Period 4: 17.3–9.5.2025, Easter holiday: 17.4–23.4.2024
Available to students from Vaasa and Helsinki, as well as Open University students.
Exam Week for Period 4: 12–16.5.2025
Course delivery: Online lectures; One workshop on-site (in Vaasa and Helsinki, respectively)
On-site final exams in Vaasa or Helsinki.


‘The presumption that managerial activity exists independently from the activities of managers leads to a grouping of all kinds of disparate activities under the heading of management. In that case, rather than electing a democratic rescue of management (as a general human attribute) from colonization by a named group of people (managers), critics would be in danger of endorsing the colonization of all human activities by casting them in terms of management. Whereas the demise of management might suggest that `we are all managers now', the critical response should not be that `we always were'. Instead the response to the demise of the special status of management should be that notions of management are now to be regarded as redundant. This then opens up the space for the construction of forms of subjectivity which are not conceived in terms of the discourse of management and manageability, rather than closing down the space in which such alternatives might exist. To put these points rather differently, I am suggesting that visions of a `post- managerial' future need to be handled with considerable caution. They appeal to critical writers because they appear to address the unjustifiable separation of management as a special activity. The restoration of management to `everyone' seems to be democratic in that it disperses influence and power. But the crucial issue is the terms on which this occurs. The demise of management does not imply an end to the co-ordination and control of human activities: rather, it installs this co-ordination and control in an ever-wider set of activities. As noted earlier, it is in this sense that the demise of management is fully compatible with the ascendancy of managerialism. By drawing the many rather than the few into management, managerial power - if not the power of managers - is extended rather than diminished.’

(Grey, C. (1999). “We Are All Managers Now”; ’We Always Were’: On the Development and Demise of Management. Journal of Management Studies, 36, 561–585.)

Course description

Introduction to Management is a bachelor-level course, which introduces students to the fascinating world of management in the context of modern organizing. The course aims to develop capabilities for independent thinking about management as a phenomenon ultimately concerned with a particular relationship to the human subject at work. This is achieved through a course structure that recognizes the cultural-historical specificity of management in modern Anglo-Saxon and European cultures. The course content is organized along three thematics. The first theme locates the emergence of management within the historical context of modern and industrial capitalism. Students will be introduced to three lines of critique of early industrial society and its particular modes of organization. This includes the analytical categories of anomie, alienation, rationalization and the objects of division of labour, the labour process, work ethic and bureaucratic organization. A second theme allows students to engage in managerial ideas and practices in terms of their origins, intentionalities, development and effects in the course of the 20th century. This includes scientific management, human relations and organizational psychology, systems theory, the management of culture and Human Resources. A third and final theme considers the technological horizon of possibility and discusses the self and subjectivity in contemporary organization as well as imaginations of future modes of managing. The latter includes themes of self-management, and issues about self-work, privacy and surveillance at work.

The course is guided by the conviction of a learning experience where students are treated as ‘young adults’ whose independent thinking in the world of management and organization studies can be cultivated through a collaborative mode of learning, akin to that in other parts of the social sciences and humanities, where problematizing of the object of study is considered germane. As such the course aims at sophistication rather than simplification (or ‘dumbing down’) and problematizing rather than prescribing thinking and analysis of the thought-world of management.

Learning Goals

Upon the successful completion of the course students should be able to:

• have a comprehensive understanding of the phenomenon of management and the particular organisational modes it relates to.
• comprehend the historical conditions for the emergence of management thought and practices
• analytically apply key sociological concepts in examining modern capitalism and its management
• consider the continuities and sustained relevance of the critical thought of key thinkers about early modern capitalist society
• identify the conditions of possibility for key managerial practices
• recognize several of the social scientific sources that underpin the heterogenous character of thinking that make up management
• analyse critically the management of work in organisations
• analyse the particular point of view and assumptions inherent in managerial thought and the production of the human subject at work in the course of the 20th century and beyond

International Learning Experience

The course examines management as an international phenomena in trans-atlantic cultures. The course examines International cases and examples analyzed and discussed in the readings. The course emphasizes the strong international academic understanding of examined phenomena.

Literature and Course Material

Required course readings include journal articles and book chapters, to be announced in course description, lectures and through Moodle. Additional course literature may be provided during the course.

Learning activities

The course is delivered through (online) lectures and seminars. It requires independent study and collaborative work. Two workshops are held on site (one in Vaasa and one in Helsinki)
 
Principal Lecturer and Course administrator

Fredrik Weibull
Hanken School of Economics
Department of Management and Organization
fredrik.weibull@hanken.fi

Virtual office hours
Office hours by appointment only, and through Microsoft Teams.

Instruction:
Course sessions and assignments.

Course Assessment and Assignments
The course assessment comprises various individual and/or group-based assignments and a written classroom-based (in-person) exam.
Various individual and/or group-based assignments: 60%
Written on-site exam: 40%

Please note that the points you receive for the sub-parts are valid only this academic year.

Total Student Workload:
214 hours divided into
Scheduled contact hours: 32 h
Non-scheduled work: 182 h

Välkommen till kursen Kandidatavhandling i marknadsföring våren 2025 avsedd för tredje årets studerande med marknadsföring som huvudämne.

Du anmäler dig till kursen genom att 1) göra en anmälan i Sisu senast söndag 12.1 och 2) fylla i anmälningsblanketten (finns till vänster) och ladda upp den i PDF-format i Moodle senast fredag 17.1 kl. 12.00. Kursnyckeln till Moodle skickas via (Hankens) e-post till alla behöriga anmälda i Sisu efter att dess anmälan stängt (12.1).

Obligatorisk Kursintroduktion måndag 20.1 kl. 12.30 i rum A303. Vid förhinder kontakta gustav.medberg@hanken.fi.

COURSE DESCRIPTION
Qualitative research methods are increasingly used in both academic and practical market and management research. Therefore, it is crucial to master these methods in order to be able apply them to practical and academic problems and, in addition, to critically evaluate qualitative research conducted by others.
Competency goals:
After the course you understand qualitative research approaches and related techniques as an analytical tool to investigate and solve management problems. You understand philosophy of science behind the techniques as well as acquire information, understanding and skills to solve problems and build up theories in the field of marketing and management. The course assignments aim to improve your ability to use, analyze and document qualitative research and to demonstrate your knowledge of the methods literature and its application in practice.
Learning outcomes:
After completing the course you can
CORE CONTENT (what you must know)
• apply qualitative methods to your own work
• draw a sample
• collect qualitative data such as interviews, observations, photos, videos, and narratives
• analyse and interpret qualitative raw data
• evaluate, criticize, and judge the scientific results and research ethics

COMPLEMENTARY KNOWLEDGE (what you should know)
• formulate conclusions based on the scientific results
• define, describe, and select qualitative methods

SPECIAL KNOWLEDGE (nice to know)
• understand the basics of philosophy of science
• communicate and present in writing the selected research design and scientific results for the master thesis and for business purposes
• understand implications of research for international and local society

Learning methods in the course:
• The course literature gives introductory information of the weekly theme sessions. It also deepens the information of the sessions, at the same time as it can be used as references for your bachelor’s and master’s thesis method sections.
• The theme sessions introduce the assignments and discuss different elements of a qualitative study.
• Through the assignments you train and learn how to draw a sample, plan and conduct an interview and observation, transcribe, analyse, present and evaluate qualitative data.
• The feedback sessions offer comments for your assignments, and support learning by providing and discussing different examples and extending learned themes. Exemplary and weak assignment sections are anonymously shared and supplementary insights provided in an interactive manner. Example assignments are available on course home page.
• The possibility to improve the assignments is an important part of learning which further deepens the learning so that information and skills lead to understanding, deep understanding and even personal development.

The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.

Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).

The Moodle course key will be distributed to registered SISU students. Please ensure you have the correct email addresses in SISU, regularly check messages from SISU, and ensure they are not directed to the spam folder.

Attend the introductory session on Tuesday, March 18, 8:30-10:00 am in room A304 to confirm your course participation. The next session is on Wednesday, March 19, 10:15-11:45 am in room A407. Before signing up for the course, please make sure you can attend course sessions since the course is intensive and much of the learning takes place during in-class sessions.

Welcome to the course!

Välkommen till seminariekursen våren 2025 avsedd för alla som har marknadsföring som huvudämne in sin magisterexamen oberoende av om du antagits till integrerade kandidat/magisterprogrammet eller det tvååriga magisterprogrammet på svenska. Denna kurs stöder avhandlingsarbetet och är avsedd för alla som har marknadsföring som huvudämne oavsett om du skriver din avhandling på svenska eller engelska. Arbetet med avhandlingen sätter i gång genast från början av kursen.

Läs kursinformationen och blanketten med anmälan och forskningsplan som till vänster. Läs också gärna kursinformation i SISU.

Före du anmäler dig till kursen försäkra dig om att du kan närvara på plats minst en handfull gånger, tider meddelas senare, under vardera seminarieveckan 10-14.3 och 12-16.5 plus möjligen fredagen före dem eller måndagen efter den första.

Anmäl dej FÖRE 12.1 kl 12 i SISU OCH genom att ladda upp anmälan och forskningsplan i pdf-format i Moodle. Kursnyckeln skickas till alla behöriga anmälda i SISU och det är viktigt att se till att epostadressen där är den du läser.

Alla som avser delta i kursen skall vara med på plats på Kursintroduktion och information tisdag 21.1 kl. 12.30-14 i rum A303, dvs inte Arkadiagatan 28 på institutionen.

The course develops knowledge and practical skills to gather consumer insights. The course draws from consumer behavior and culture to provide students with practical and theoretical tools to integrate consumers into a marketing strategy. The course analyzes the cognitive and affective dimensions of consumer behavior, addressing the role of the socioeconomic environment in consumption. Students will learn practical tools to gain valuable insights into strategic marketing.

“Think global, act local” is an often-heard statement. But how can you act local if you are not aware of the local culture, how it affects consumer behaviour, how to adapt to and be respectful of local contexts? In this course, you will learn about international diversity in consumer behaviour and marketing management, and you will learn to analyse various contexts in which this understanding is helpful.

This is a self-study course which means that the student takes full responsibility for reading the instructions given, finding the assigned literature, following through on assignments and performing the digital exam. The role of the course teacher is not to give personal guidance to the student. The course requires previous knowledge of basics in marketing and skills to work independently on different tasks.

As a self-learning course, the course tests your ability to think about and reflect on your learning, to set your own deadlines and goals, and to be motivated to learn by self-studying. The course can be taken in either Period 2 (P2) or Summer period 2 (S2).

Kursen erbjuder en modern introduktion till ekonometrin med tyngdpunkten på ekonometriska metoder tillämpade på verkliga ekonomiska problem. Metoderna som tas upp på kursen är motiverade av de problem som uppkommer vid analys av ickeexperimentella ekonomiska data. På kursen behandlas ekonometriska metoder för tvärsnitts- och tidsseriedata.

Quantum computing has the potential to revolutionize the employment of technology. Quantum computers are no longer far away in the future - the new era has already begun! We have possibly achieved quantum advantage recently and the most interesting applications are around the corner.

Foreshadowing the quantum wake-up on the legal arena, this course covers a novel approach on quantum computing to law. The aim is to give a general overview of the quantum technology within the framework of law, economics, and society.

The focus will be on commercial applications employing quantum computing, such as pharmaceuticals, materials discovery, banking and finance, intellectual property rights, advanced manufacturing, and contracting. We will further discuss the application to climate change (ESG strategies), security, and defense, as well as contracting and quantum natural language processing within legal design.

It is intended to understand the quantum impact on the application and practice of law and the working of societies - both on the national and international level. Consequently, quantum progress brings up several open legal and ethical questions that call for discussion.

Scientific Framework:
The theory and substance part will involve reading and discussing scholarship from legal and economic science on quantum computing. Further, legal design framework of applications and implications of quantum computing to law, economics and society will be analyzed.

We will cover, among others, concepts of:
1. Quantum Computing in a Nutshell: From Bits to Qubits
2. Applications and Implications of Quantum Computing to Law, Economics and Society
A. Pharmaceuticals Discoveries
B. IPR and Materials Discovery Process
C. Banking and Finance
D. Cybersecurity and Quantum-Safe Encryption
E. Security and Defense
F. Advanced Manufacturing
G. Climate Change

II. Quantum Computing in the Legal Design Framework

• You will acquire knowledge of general terminology and principles of quantum computing.
• During the lessons, you will learn how quantum computing can improve business operations and what effects we expect to see in different business sectors.
• You will learn how quantum is anticipated to affect the legal arena and what anticipatory measures can be taken.

On this course, you will learn what is meant by the circular economy and why it is needed. In addition you will acquire a deeper appreciation of the importance and opportunities of the circular economy through four different subject areas and at the same time gain a comprehensive picture of the practical applications of the circular economy. As multidisciplinarity, shared expertise and systems thinking are strongly linked to the circular economy, the course is constructed taking these perspectives into account.
After completing the course, you will be able to understand the problems of today’s consumption of resources and how the circular economy can help in resolving these problems become familiar with approaches that could promote the circular economy
create a vision of practical activities that could be undertaken by different sectors to promote the circular economy.

Complementary course to the contact course 5527-B Deutsch I B: Leben und Arbeit. Beginners' level German starting form unit 9 in the course book Das Leben A1. Please enroll to both the contact course and this course if you aim at 3 + 2 ECTS in German in the spring term 2025.

Under kursen arbetar studenten med sin skriftliga kommunikation och kursen innehåller flera inlämningsuppgifter som bearbetas enskilt och i grupp. Kursen är på modersmålsnivå och avsedd för studerande på kandidatnivån.

En kurs i skriftlig svenska är obligatorisk inom kandidatexamen (denna modersmålskurs eller den motsvarande kursen svenska som andraspråk).

5715-2 Kirjallinen yritysviestintä C

Innehåll
Inom kandidatexamen ingår en obligatorisk kurs i skriftlig affärsfinska och en obligatorisk kurs i muntlig affärsfinska. Kurserna har olika nivåer enligt studerandes språkkunskaper.
Kursens mål är att studerande efter genomgången kurs kan professionellt utforma facktexter inom sin bransch och använda stilarter och medel för sin skriftliga kommunikation. Språket ses om en del av yrkeskompetensen där det branschvisa ordförrådet och terminologin är av stor vikt. Kursens startnivå är CEFR C1.1 och

Förkunskaper
CEFR B2
För att inleda studier på C-nivå i finska bör den studerande ha förkunskaper som motsvarar B2 i studentexamen eller i motsvarande examen. Detta medför att studerande bör inneha minst eximia i A-finska (lång kurs) i studentexamen. Om nivån inte uppfylls hänvisas den studerande till motsvarande kurs på B-nivå.
En studerande som läst B-finska i studenten kan inte välja en kurs på C-nivå. Denna kurs är alltså öppen endast för studerande med laudatur eller eximia i studentexamensvitsord i A-finska.
Den studerande bör bekräfta sitt studentxamensvitsord för examinatorn i samband med kursstarten.

Efter avlagd kurs kan du

• analysera och utforma funktionella, adekvata texter och affärsbrev/-dokument av olika slag inom det ekonomiskt-merkantila området i olika affärsmiljöer i Finland
• anpassa stilen efter sammanhanget
• använda ett lämpligt och omfattande ordförråd inom branschen
• skriva med ett grammatiskt bra språk
• bearbeta egna texter utifrån varierande målgrupper och situationer.

Undervisningsformer

Närundervisning och nätundervisning (Moodle).
Undervisning i grupp och individuellt.
Självstudier och övningar på nätet utanför lektionstid. Obligatoriska bedömda inlämningsbrev.
De som har anmält sig till kursen bör vara närvarande lektionerna (obligatorisk närvaro).

Examination och bedömning:

Skriftlig tentamen i slutet av kursen. Bedömning 70 % från tenten och 30 % från övningsarbetena och timaktivitet. Vardera skall separat ge minst 50 poäng/100 poäng.
Tentamens exakta tidpunkt meddelas på kursen. Anmälningar till tentamen direkt till examinatorn.
För de enskilda texternas (inlämningsuppgifternas) del bedöms:
- textens syfte, innehåll och logik
- textens grammatik och struktur samt terminologin
- beaktande av textens målgrupp och företagsmiljö
- stilartens anpassning till sammanhanget och helhetsintrycket
Studerandes totala arbetsmängd

80 timmar fördelat på
schemalagd undervisning: ca 28 lektionstimmar
icke-schemalagt arbete: ca 52 timmar i form av självstudier och övningar på nätet, men därtill personlig handledning enskilt och i grupp. Cirka 6-8 bedömda inlämningsuppgifter.

Deltagarantal och begränsningssätt
Alla studerande bereds en plats på kursen under läsåret, men på grund av undervisningsformens fortlöpande individuella handledning är deltagarantalet per grupp begränsat till 25 personer.

Kursen är en samarbetskurs mellan Umeå universitet och Hanken Svenska handelshögskolan i Vasa, och består av tre delprestationer:

• Gränsöverskridande affärer – Företag och marknadsföring, utmaningar och möjligheter (5 sp, kurskod 5745-1))
• Gränsöverskridande perspektiv på planering och utvecklingsarbete (5 sp, kurskod 5745-2)
• Kommunikation inom organisationer i Kvarkenregionen (5 sp, kurskod 5745-3)

Kursen ges på svenska (och delvis på engelska).

Kursen syftar till att ge en djupare analys av förutsättningarna för gränsöverskridande samarbete och planering i ett gränsområde (Kvarken) med hänsyn tagen till kulturella skillnader och likheter, språkens betydelse för förståelse och kommunikation, förutsättningar för regional ekonomisk utveckling över nationsgräns. Kursens övergripande akademiska syfte att är att systematiskt studera förutsättningarna för regional utveckling, gemensamma ekonomiska och strategiska målsättningar med barriärer såsom språk, kultur, historia, avstånd, regelverk och administrativa gränser. Målet är att studenterna skall kunna arbeta med gränsöverskridande verksamheter såsom ekonomisk utveckling, planering, företagssamarbete m.m. i gränsområden i allmänhet.

Kursen har tre närträffar i Umeå och Vasa. Alla tre delprestationer går parallellt. Kursens upplägg planeras i mån av möjlighet så att det inte krockar med övrig undervisning på Hanken.

Kursen lämpar sig både för kandidat- och magisterstuderande.

Se närmare beskrivning under varje delprestation.

Kursen ger en inblick i grundläggande statistisk undersökningsmetodik för insamling och analys av data.

På kursen behandlas:
- Grunderna i sannolikhetslära
- Populationer, stickprov (sampel) och variabler
- Deskriptiv statistik
- Stickprovsteori
- Konfidensintervall och hypotestest med z- och t-fördelningar
- Test för skillnad i medelvärde (beroende och oberonde grupper)
- Korrelationsanalys och regressionsanalys (enkel & multipel)
- Variansanalys (ANOVA)
- Icke-parametriska test (teckentest, Wilcoxons test, Mann-Whitney U-test)
- Analys av kontingenstabeller (Chi2-test)
- Test av andelar

At the end of the first year of studies you will choose your major subject. On this Moodle site you will find all the information you need to be able choose your major and plan the remaining part of your bachelor’s degree.

The enrolment key is sent out by e-mail to all Bachelor in Business students. Please contact studycounsellor-hki@hanken.fi if you haven’t received the enrolment key.

I slutet av första läsåret inom kandidatutbildningen väljer du ditt huvudämne. Huvudämnesvalet stöder dig i din studie- och karriärplanering.

Kursnyckeln till Moodle skickas via e-post till dem som inledde sina kandidatstudier hösten 2024. Kontakta studievagledare-hfors@hanken.fi om du inte fått kursnyckeln.