Business-to-business (B2B) markets play a prominent role in advanced economies, including Finland. They differ from consumer markets through a smaller number of suppliers and customers, long-term relationships, extended sales cycles, value-oriented transactions, and complex decision-making processes. This course introduces B2B-specific marketing strategies, digital tools and techniques, relationship-oriented market practices, sales approaches, services and solutions, strategic account management, and B2B pricing.
- Teacher: Tanvir Bin Towhid
- Teacher: Stefan Burggraf
- Teacher: Mekhail Mustak