The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.
Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).
- Teacher: Maria Holmlund-Rytkönen