This practice-oriented course is designed to equip students with the skills needed to develop, execute, and manage effective digital marketing strategies. The course provides an opportunity to learn how to create and optimize digital marketing campaigns. As a result, students will work through digital advertising, social media strategy, email marketing, and performance analytics. Students should be aware that the course does not teach how to use any specific commercial tool or platform. Instead, students collaborate to learn how to apply multiple parts of a digital marketing campaign.
- Teacher: Carlos Diaz Ruiz