The principal aim of this course is to develop students' research and analytical skills and advance their knowledge of a self-selected marketing topic required for undertaking the master’s thesis. The course is compulsory for all students accepted into the 2-year Swedish and English master’s programs in marketing who began their master’s studies after August 1, 2020. Students who have changed their major to Marketing and have not completed their Bachelor's thesis in Marketing are strongly recommended to take this course.
Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).
The Moodle course key will be distributed to registered SISU students. Please ensure you have the correct email addresses in SISU, regularly check messages from SISU, and ensure they are not directed to the spam folder.
Attend the introductory session on Tuesday, March 18, 8:30-10:00 am in room A304 to confirm your course participation. The next session is on Wednesday, March 19, 10:15-11:45 am in room A407. Before signing up for the course, please make sure you can attend course sessions since the course is intensive and much of the learning takes place during in-class sessions.
Welcome to the course!
Students who have completed the bachelor’s thesis course (23001) in Swedish during their bachelor’s studies can choose this course as an elective. Students who have completed Research Skills (23122) cannot take this course. This course must be passed before you can take the Research Seminar course (23170) or Seminarium (23160).
The Moodle course key will be distributed to registered SISU students. Please ensure you have the correct email addresses in SISU, regularly check messages from SISU, and ensure they are not directed to the spam folder.
Attend the introductory session on Tuesday, March 18, 8:30-10:00 am in room A304 to confirm your course participation. The next session is on Wednesday, March 19, 10:15-11:45 am in room A407. Before signing up for the course, please make sure you can attend course sessions since the course is intensive and much of the learning takes place during in-class sessions.
Welcome to the course!
- Teacher: Larissa Braz Becker
- Teacher: Maria Holmlund-Rytkönen