This course focuses on the latest developments in digital technologies in marketing. It explores how these technologies are transforming marketing, including how they are influencing interactions with customers and changing marketers’ career paths. As a result, a significant focus of the course is on digital transformation, including how to utilize the most recent technological advancements. The course encourages students to think strategically and simultaneously learn the practical applications of contemporary marketing tools and technologies. Overall, this course establishes and enhances understanding of the unique aspects of creating effective marketing and management strategies for online and offline technology-driven marketing.
- Teacher: Carlos Diaz Ruiz