“Think global, act local” is an often-heard statement. But how can you act local if you are not aware of the local culture, how it affects consumer behaviour, how to adapt to and be respectful of local contexts? In this course, you will learn about international diversity in consumer behaviour and marketing management, and you will learn to analyse various contexts in which this understanding is helpful.
This is a self-study course which means that the student takes full responsibility for reading the instructions given, finding the assigned literature, following through on assignments and performing the digital exam. The role of the course teacher is not to give personal guidance to the student. The course requires previous knowledge of basics in marketing and skills to work independently on different tasks.
As a self-learning course, the course tests your ability to think about and reflect on your learning, to set your own deadlines and goals, and to be motivated to learn by self-studying. The course can be taken in either Period 2 (P2) or Summer period 2 (S2).
This is a self-study course which means that the student takes full responsibility for reading the instructions given, finding the assigned literature, following through on assignments and performing the digital exam. The role of the course teacher is not to give personal guidance to the student. The course requires previous knowledge of basics in marketing and skills to work independently on different tasks.
As a self-learning course, the course tests your ability to think about and reflect on your learning, to set your own deadlines and goals, and to be motivated to learn by self-studying. The course can be taken in either Period 2 (P2) or Summer period 2 (S2).
- Teacher: Gustav Medberg