COURSE DESCRIPTION
Qualitative research methods are increasingly used in both academic and practical market and management research. Therefore, it is crucial to master these methods in order to be able apply them to practical and academic problems and, in addition, to critically evaluate qualitative research conducted by others.
Competency goals:
After the course you understand qualitative research approaches and related techniques as an analytical tool to investigate and solve management problems. You understand philosophy of science behind the techniques as well as acquire information, understanding and skills to solve problems and build up theories in the field of marketing and management. The course assignments aim to improve your ability to use, analyze and document qualitative research and to demonstrate your knowledge of the methods literature and its application in practice.
Learning outcomes:
After completing the course you can
CORE CONTENT (what you must know)
• apply qualitative methods to your own work
• draw a sample
• collect qualitative data such as interviews, observations, photos, videos, and narratives
• analyse and interpret qualitative raw data
• evaluate, criticize, and judge the scientific results and research ethics
COMPLEMENTARY KNOWLEDGE (what you should know)
• formulate conclusions based on the scientific results
• define, describe, and select qualitative methods
SPECIAL KNOWLEDGE (nice to know)
• understand the basics of philosophy of science
• communicate and present in writing the selected research design and scientific results for the master thesis and for business purposes
• understand implications of research for international and local society
Qualitative research methods are increasingly used in both academic and practical market and management research. Therefore, it is crucial to master these methods in order to be able apply them to practical and academic problems and, in addition, to critically evaluate qualitative research conducted by others.
Competency goals:
After the course you understand qualitative research approaches and related techniques as an analytical tool to investigate and solve management problems. You understand philosophy of science behind the techniques as well as acquire information, understanding and skills to solve problems and build up theories in the field of marketing and management. The course assignments aim to improve your ability to use, analyze and document qualitative research and to demonstrate your knowledge of the methods literature and its application in practice.
Learning outcomes:
After completing the course you can
CORE CONTENT (what you must know)
• apply qualitative methods to your own work
• draw a sample
• collect qualitative data such as interviews, observations, photos, videos, and narratives
• analyse and interpret qualitative raw data
• evaluate, criticize, and judge the scientific results and research ethics
COMPLEMENTARY KNOWLEDGE (what you should know)
• formulate conclusions based on the scientific results
• define, describe, and select qualitative methods
SPECIAL KNOWLEDGE (nice to know)
• understand the basics of philosophy of science
• communicate and present in writing the selected research design and scientific results for the master thesis and for business purposes
• understand implications of research for international and local society
- Teacher: Syeda Khatoon
- Teacher: Pia Polsa