This course provides a practical introduction to the advertising and promotion planning process in today’s media environment, as well as gives insights into consumer responses to advertising stimuli. During the course, the students will focus on how to research, select, and buy advertising media. They will also create an advertising plan. Furthermore, the students decode print and video advertisements and analyze them to understand their influence on consumers. A fundamental understanding of the psychological effects of advertising stimuli on consumers, as well as advertising and promotion planning, is essential for any student who seeks a career in marketing, advertising, or communication.
We start this course on Wednesday, 6th of September at 12.30 in classroom 210
Join us in order to:
- Get a sneak peek on the inspiring world of advertising
- Get to know your instructors and peers
- Unravel the syllabus and understand the requirements of the course
Welcome onboard!
Johanna Gummerus & Gustav Medberg
P.S. - The Moodle enrolment key is PoA2023
We start this course on Wednesday, 6th of September at 12.30 in classroom 210
Join us in order to:
- Get a sneak peek on the inspiring world of advertising
- Get to know your instructors and peers
- Unravel the syllabus and understand the requirements of the course
Welcome onboard!
Johanna Gummerus & Gustav Medberg
P.S. - The Moodle enrolment key is PoA2023
- Teacher: Johanna Gummerus
- Teacher: Gustav Medberg