Please read the attached syllabus carefully. Sign up for the course by filling in and submitting the sign-up form (found inside the Moodle page) by August 28th, 2022.
Face-to-face presence in the Introductory session on Tuesday, August 30th, 9am-10:30 is mandatory.
Please preliminarily book also the following full days for seminar participation:
--14.10, 17.10, 18.10, 19.10, 24.10
--12.12, 13.12, 14.12, 15.12, 16.12
(You will have to attend, face-to-face, 4-5 seminar sessions of 1.5 hours each, in both October and December. The exact times and dates of your required attendance will be announced later, so at this point, please book/block all of the above full days in your calendar.)
NOTE. Prior to taking the course,
a) you need to have completed the Research Skills course (code 23122)
b) you need to have completed the research methods courses (10 credits).
c) you need to have completed a minimum of 20 course credits in marketing at the MSc level (on top of Research Skills and methods courses).
It is possible to conduct one of the (b) research method courses -- Multivariate data analysis or Qualitative research methods -- at the same time as taking the Research seminar course during Autumn 2022. However, it is NOT possible to participate in the Research seminar, if you have conducted neither Multivariate data analysis nor Qualitative research methods beforehand. It is NOT possible to participate in the course, either, if you haven’t conducted Research Skills course beforehand.
Face-to-face presence in the Introductory session on Tuesday, August 30th, 9am-10:30 is mandatory.
Please preliminarily book also the following full days for seminar participation:
--14.10, 17.10, 18.10, 19.10, 24.10
--12.12, 13.12, 14.12, 15.12, 16.12
(You will have to attend, face-to-face, 4-5 seminar sessions of 1.5 hours each, in both October and December. The exact times and dates of your required attendance will be announced later, so at this point, please book/block all of the above full days in your calendar.)
NOTE. Prior to taking the course,
a) you need to have completed the Research Skills course (code 23122)
b) you need to have completed the research methods courses (10 credits).
c) you need to have completed a minimum of 20 course credits in marketing at the MSc level (on top of Research Skills and methods courses).
It is possible to conduct one of the (b) research method courses -- Multivariate data analysis or Qualitative research methods -- at the same time as taking the Research seminar course during Autumn 2022. However, it is NOT possible to participate in the Research seminar, if you have conducted neither Multivariate data analysis nor Qualitative research methods beforehand. It is NOT possible to participate in the course, either, if you haven’t conducted Research Skills course beforehand.
- Teacher: Jaakko Aspara
- Teacher: Robert Ciuchita
- Teacher: Kristina Heinonen
- Teacher: Maria Holmlund-Rytkönen