This course focuses on internal and external concepts in consumer psychology. During the course, you will learn about current research on consumer behavior from a consumer psychology perspective. You will learn about consumer perceptions, how consumers are influenced by external factors, how companies use such influence to their advantage, and to analyse the ethicality of such influences.
This is an intensive course that requires your full attention during August.
The course can be taken as part of the study module in Corporate Responsibility.
The course is intended for master's students. In addition, bachelor's students at the end phase of their studies may be admitted (those graduating soon, this will controlled for based on study records).
- Teacher: Jori Grym
- Teacher: Johanna Gummerus