NOTE! This course has started and no more enrolments are accepted.
Brands and branding have endured for centuries. At their best, brands allow consumers to reduce risk, simplify decision making, and achieve personal benefits. However, creating and managing brands is as difficult as ever, if not impossible. Therefore, a thorough customer understanding is needed. Moreover, consumers have become empowered, the technology changes rapidly, new media emerge, and even environmental threats have to be considered. The course will explore the latest developments in customer understanding within branding research, including brand relationships, the time dimension in branding, corporate and image heritage.
The course key will be sent through Sisu! Check your Sisu-mail.
- Teacher: Anne Rindell
- Teacher: Pekka Saarikorpi
- Teacher: Steven Schoenmaker