The aim of this course is to develop students' research and analytical skills required for: 1) undertaking the Master thesis, and 2) for their future careers. The course offers guidance and instruction on how to develop a research proposal for your Master thesis and should be taken and completed prior to writing the Master thesis.
The course consists of two parts. Part 1, a literature exam (approx. 2 ECTS), has to be passed before taking Part 2, which consists of lectures and assignments (approx. 3 ECTS).
The course is compulsory for all students in Marketing and Management Programme. This course has to be passed before you can take the Research Seminar course 23170-V.