To address the increasing demand from employers for marketing professionals who are at ease with analysing (big) market data, this course provides students with basic tools of statistical analysis to support marketing decision making. The course covers different sources and forms of market data and provides practical tools for making simple analyses from such data. Practical exercises using SPSS and Microsoft Excel provide students with a chance to practice making relevant calculations in the context of marketing decisions, and business cases solved in class provide experience in solving real life business problems using market data. The course consists of lectures, practical exercises, cases, and home assignments (both individual and group assignments).