This course will provide a theoretical foundation for understanding brand management and integrated marketing communications. You will develop skills in analysing, planning and implementing decisions in these fields. Participants in this course apply their knowledge in a communications planning project, which is presented in class (online).
During the autumn term 2020 the course is provided in a online format through Teams and Moodle. Part of the scheduled interactive sessions require online participation of the students at given times.
- Teacher: Anu Norrgrann