One of the most essential question for corporations in the 21st century is how to foster a culture of continuous entrepreneurship within their organizations, and how to leverage that to develop and launch profitable innovative projects and new business activities. The course runs during a single week from 8:30 to 16:00. Each day is divided roughly such that the first half of the day is devoted to lecturing and the second half is more group and practice oriented. On the final day of the course students present to the class their group assignment solution.