Kursen är en självstudiekurs där du rapporterar skriftligen efter din för ditt huvudämne relevanta arbetspraktik. Du kan välja att avlägga praktikkursen som antingen 5 sp eller 10 sp i Finland eller utomlands. För 5 sp behövs minst 8 arbetsveckor heltidsarbete och för 10 sp krävs minst 16 arbetsveckor (eller deltidsarbete som motsvarar mängden heltidsarbete). Praktiken kan avläggas under en eller flera perioder och på en eller flera arbetsplatser.
För mer information, se Moodle.
The course is a self-study course in which you write a report of your – for your major relevant – internship or paid work experience. You can choose to complete the internship course as either 5 credits or 10 credits in Finland or abroad. For 5 credits you need at least 8 weeks of full time work and for 10 credits at least 16 weeks of full time work, or part time work equivalent to these amounts. You can complete the internship in one or many parts and in one or many work places.
For more information, see Moodle.
- Teacher: Gustav Medberg
- Teacher: Anna Aminoff
- Teacher: Johanna Gummerus
- Teacher: Frank den Hond
This is a self-study course which means that the student takes full responsibility for reading the instructions given, finding the assigned literature, following through on assignments and performing the digital exam. The role of the course teacher is not to give personal guidance to the student. The course requires previous knowledge of basics in marketing and skills to work independently on different tasks.
As a self-learning course, the course tests your ability to think about and reflect on your learning, to set your own deadlines and goals, and to be motivated to learn by self-studying. The course can be taken in any of the periods 1,2,3,4.
- Teacher: Gustav Medberg
This course focuses on internal and external concepts in consumer psychology. During the course, you will learn about current research on consumer behavior from a consumer psychology perspective. You will learn about consumer perceptions, how consumers are influenced by external factors, how companies use such influence to their advantage, and to analyse the ethicality of such influences.
This is an intensive course that requires your full attention during August.
The course can be taken as part of the study module in Corporate Responsibility.
The course is intended for master's students. In addition, bachelor's students at the end phase of their studies may be admitted (those graduating soon, this will controlled for based on study records).
- Teacher: Jaakko Aspara
- Teacher: Jori Grym
- Teacher: Annika Bärlund
- Teacher: Tanja Dahlgren-Broman
- Teacher: Ida Forsblom
- Teacher: Veronica Hasselström
- Teacher: Miranda Lillqvist
- Teacher: Olivia Lindström
- Teacher: Kira Nyman
- Teacher: Maria Kristina Sandberg
- Teacher: Hanna Sipiläinen
Advertising is continually changing. As society changes, so do the many ways in which brands can communicate with their consumers. In this course we specifically look at advertising that targets consumers (B2C) and analyze it from a theoretical and managerial point of view. Topics include new media and technology in advertising, stereotypes and influencer advertising, co-creation, sustainability, and social effects of advertising.
The course will bring your knowledge of these topics up to the forefront of current advertising research. The course literature consists of research articles that need to be read before the lessons. The course includes guest lectures and in-class workshops. The purpose of these elements is to provide an illustration of how advertising challenges are tackled in business, as well as to put theoretical knowledge into practice.
The course can be taken by students from both Helsinki and Vaasa.
- Teacher: Sonja Sarasvuo
- Teacher: Karina Töndevold Liljedal
This course focuses on internal and external concepts in consumer psychology. During the course, you will learn about current research on consumer behavior from a consumer psychology perspective. You will learn about consumer perceptions, how consumers are influenced by external factors, how companies use such influence to their advantage, and to analyse the ethicality of such influences.
This is an intensive course that requires your full attention during August.
The course can be taken as part of the study module in Corporate Responsibility.
The course is intended for master's students. In addition, bachelor's students at the end phase of their studies may be admitted (those graduating soon, this will controlled for based on study records).
- Teacher: Jori Grym
- Teacher: Johanna Gummerus
Artificial Intelligence (AI) is a hot topic in society and science. People will expect you to have basic understandings of it, and its limitations and consequences, regardless of which business you will work in. It is a novel and expanding field, get your introductory knowledge early! AI will, whether you like it or not, affect your future and the future of all kinds of business operations. As a marketer, you need a broad understanding of AI implications, also beyond the immediate implications for the marketing domain.
This course gives you an overview of artificial intelligence, its use and relevance for marketers and marketing research. It encourages you to critically reflect on existing knowledge, on the positive and negative consequences of AI for businesses and consumers, and on what it means for you as a future decision maker. The course tests your ability to combine knowledge from different sources and to critically express and discuss in writing what we know, do not know, and need to know about AI in a marketing context. The course introduces you to current topics and applications of AI in marketing. You are encouraged to seek up other current materials (documentaries, books) and to reflect also on the variety of negative consequences of AI for society and the sphere of marketing.
This is a self-study course, for master's students of marketing. You need to have the motivation to learn by yourself, study the materials, seek other sources if you do not understand something, and leaving time for reflection.
In order to relate existing AI literature to the field, you need broad knowledge of existing research in marketing. The assignments and exams require you to connect the different materials (book, articles, other resources) to your existing knowledge of marketing and consumer behavior, and to reflect in a many-sided way not only on what is, but what could be, or should be, considered when applying AI to marketing. It is an advanced course, which requires that you have good insights in marketing, spanning different aspects of the field.
The course pre-requisite is for you to have passed the Elements of AI MOOC (https://course.elementsofai.com), which is no longer included in the credits of this course. The course consists of Moodle exams and assignments.
A syllabus is attached. The Moodle key will be sent to all signed-up and accepted students by August 2.
Please acquaint yourself with the material and instructions!
- Teacher: Veronica Liljander
- Teacher: Kira Nyman
Advertising is continually changing. As society changes, so do the many ways in which brands can communicate with their consumers. In this course we specifically look at advertising that targets consumers (B2C) and analyze it from a theoretical and managerial point of view. Topics include new media and technology in advertising, stereotypes and influencer advertising, co-creation, sustainability, and social effects of advertising.
The course will bring your knowledge of these topics up to the forefront of current advertising research. The course literature consists of research articles that need to be read before the lessons. The course includes guest lectures and in-class workshops. The purpose of these elements is to provide an illustration of how advertising challenges are tackled in business, as well as to put theoretical knowledge into practice.
The course can be taken by students from both Helsinki and Vaasa.
- Teacher: Veronica Liljander
- Teacher: Valeria Penttinen
- Teacher: Karina Töndevold Liljedal